Colin and Samir have some really in-depth videos with MrBeast which help document and explain his rise in fame, influence, and prominence. He's one of the most dedicated optimizers of our time, and he's been responsible for shaping the YouTube meta for years at this point. At this point a significant portion of his brain is probably fully allocated towards optimizing for the most engaging YouTube videos possible. The "24 hours with MrBeast" video helped contextualize his fame to me, it's really rock-star level. It's a shame that not many people engage with him on a more technical level, I think he would have a lot of interesting insights over which to nerd out about.
adamgordonbell|3 days ago
Pop music is not my thing, but I read a book about it, and the max martins and production function of these giant hits, and its endlessly fascinating optimization problems.