[bartread]

What you're saying is sort of fair. It's 4 clicks from https://www.gov.uk/eta to get to the beginning of the online application process:

1. The first hyperlink in the Overview section takes you to this page: https://www.gov.uk/eta/apply

2. Now click the big green button marked "Start now" in the "Apply online" section

3. Then click the link at the bottom of the page marked "I cannot apply on the UK ETA app"

4. Then click again "Continue application online"

And now you can start.

Realistically this is probably 2 clicks too many and, whilst on the face of it it's not that much effort, it might be enough to bamboozle the tech phobic/less capable - of which there are still many (and not just older generations, either), or your grasp of English isn't great. There's just a bit too much going on - too much content - with some of these pages, and I don't really see a good reason to bury the links all the way at the bottom the way they are at present.

[IanCal]

But it will be simpler on a phone, as you don't need to do the same manual entering of data, and don't need to get a photo of your passport and a photo of yourself onto your computer.

> I don't really see a good reason to bury the links all the way at the bottom the way they are at present.

I'd not be surprised if the number of issues when using the app is significantly lower than doing it online. Particularly if lots of people are using phones to visit these sites anyway.