[parl_match]

Consumer-brain people can't help but project their own desire to consume consume consume.

You state that there's a truck. Those are expensive. Is that a requirement? Can I just use my car or take the train?

You imply the beer is overpriced. Is expensive beer a requirement? Is a box of the cheapest beer they sell at the market not acceptable?

You imply that I have to buy the gear to go. Is buying new gear a requirement? Yes, I have bought gear at one time, but I have had it for a long time.

You imply that the sauna requires a "fitness club membership". Is a fitness club membership a requirement? Can I not use the one in the cabin? Or what about the one I built in my home?

Trucks, expensive beer, buying new gear, even paying a subscription for a "fitness club" are all YOUR consumer mindset, probably American. Yes, consumption is happening, but your own projection of what is wanted vs what is required says a lot about your wants more than what you're trying to say about the person you're replying to.

> Lifestyle tat for the outdoorsy set is an absolutely massive market that dwarfs the entire Disney empire.

I'm sure it is.

Just because other people wish to consume the luxury gorp core outdoorsy market doesn't mean that I am obligated to. I just want to be outside, exploring the terrain and feeling the air and relaxing.

Yes, you can be reductionist about the word "consume", but what I am describing is a far cry from a highly curated, disneyland experience, where you buy fried food and take a picture with a man in a mascot costume.