[nicbou]

My website is just text on a page, for the most part, but the text solves a problem really well, and requires a lot of infrastructure to surface important knowledge that isn't already on the internet.

So far most competitors just repeat what's already said, but without the careful writing and information architecture.

It's a bit like travel guides. Eventually they all parrot each other, except for that one local who makes the effort of discovering and curating new places.