[busko]

If you believe marketing hype, then that's exactly what it is... Hype.

If you speak to industry professionals and retain a healthy scepticism, you don't have to look far to find people that absolutely do not believe the marketing.

Quite frankly I like that advances in say quantum computing are publically announced. The hype around what that means for society and our view of the universe is probably where you want to put on that reserved scepticism hat.

Similarly smart glasses were and are a thing, but society is rightly apprehensive about the impact, so the hype has dropped off.