[noelsusman]

The notion that it's bad to signal virtue is one of the crazier propaganda efforts I've seen over the last 20 years or so.

[manmal]

It’s a manipulative tactic. Businesses have no soul and no conscience.

[beanshadow]

It's arguable that businesses are subject to the same morality-inducing processes that humans are. For example, as a human (with a soul?) what is at risk when we do something immoral? I see it to be a reputational cost at the highest level. Morality could be viewed from the perspective that it increases predictability/coherence in society (generates less heat).

[MattRix]

The humans working there do. To state otherwise is to absolve those humans of any responsibility.