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fuzzfactor | 3 days ago

>Disney is shifting their entire GTM

You also have to figure that most parents can't afford to take their kids to Disney as easily as they could just year or two ago, and may never be able to do so again.

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alephnerd|3 days ago

They're fine with that.

A Disney holiday as a pre-teen or early childhood milestone was only true amongst a subset of middle class Americans during the 1960s-2000s.

Heck, the first time I visited Disney was during my high school graduation with the subsidized HS Disneyland grad trip which Disney created in order to create a monetizable nostalgic customer base that became 'Disney Adults'.

Most people globally never experienced that, and only really care about Disney from a teen or adult oriented lens.

A high earning single person household flying in from Beijing or a DINK household in NYC spending $1-2K at a Disney resort is more valuable and provides better margins than a household of 4 spending $600 on Disney (and most likely won't stay at the resort).

It's the same strategy the foreign Disney Experience properties (Paris, Hong Kong, Shanghai) and the Walt Disney cruises use as well.

You aren't a bad parent if you didn't take your family to Disneyworld - in fact they don't really want your money anymore.

fuzzfactor|3 days ago

>the first time I visited Disney was during my high school

Me too, but back when I started high school Disneyworld didn't yet exist, and by the time I got there the first phase was only about halfway built.

It was already too expensive for Florida natives though, but almost every Orlando resident could get special passbooks from places like their employer or church. My sweetheart's older brother had moved up there and set us up with a few days worth.

It was just plain designed to not only be expensive, but overpriced to boot :\

I'll still remember the second time we went to it a few years later after it was "complete." Still surrounded by swamp, there were no competitive attractions yet and to celebrate the completion they were going to shoot off fireworks for the first time, like the original in Anaheim was famous for every day.

It was a massive show, way over the top, after all it was Fourth of July, 1976, the Bicentennial of the founding of the USA :)