[aadivar]

For us this is less about shielding forever and more about restoring friction. VHS-era TV at least had natural boundaries — episodes ended, tapes ran out. Infinite scroll never does. we are basically trying to bring back stopping cues.

re: On the echo chamber point — yeah, that’s something we’re thinking about. The intent is to target mechanics (infinite scroll, counters, autoplay), not viewpoints.

re: browser vendors eating our lunch — totally possible. But there’s also an inherent conflict for engagement-driven platforms to aggressively reduce engagement.

Appreciate your thoughts!