[withshakespeare]

Data Broker Price (what they pay for your profile):

Base: $0.50 - $2.00 per complete profile Adjustments for demographics, location, income level Higher value for: older, higher income, homeowners, recent purchasers Lower value for: younger, students, privacy-conscious behavior

Advertiser Value (what they make from your profile annually):

Base CPM rates: $2-15 per 1,000 impressions Average person sees 4,000-10,000 ads daily Conversion rates: 0.05-2% depending on category Average purchase values: $50-500 per conversion Annual calculation: impressions × CPM + (conversions × purchase value)

The Markup Calculation: Annual advertiser value ÷ data broker price = markup percentage Example: $829 annual value ÷ $1.97 broker price = 42,000% markup

Standards from these Industry sources: Data broker prices: Acxiom, Epsilon, Experian public rate cards CPM rates: IAB reports, programmatic platform benchmarks Impression volumes: Nielsen, comScore media consumption studies Conversion rates: Industry benchmarks from Google, Facebook ad studies