[BobBagwill]

The idea that hardware costs matter most is idiotic^H^H^H^H^H^H^H silly. If you are buying a car, it matters, somewhat. If you are riding in a taxi or leasing a car, you are paying for a service. When you go to a restaurant, is their profitability predicated on how much they payed for their ovens?

LIDAR costs $1000, whoops $100, whoops $10, whoops it's on a chip module that costs a tenth of a cent. Building your business model on hardware NOT getting cheaper seems silly. Sure, software is cheap and getting cheaper, but

Sorry, I have to say it: "It's a service, stupid!"