[reichenstein]

Yes, subtle because one app is not the solution but using plaintext (likely with a light markup), splitting form and content is the way to go. And when we say that plain text is the way forward, this means that not one app is the solution but you're independent in your use of apps.

iA Writer is very well one very solid and proven solution for certain use cases. In fact, I would argue that, independent of what app you use, plaintext plus markup (with the right set of templates) is, methodically, economically and logically, a much more efficient solution than Word. And I'd even argue that it is more efficient in most government, school, NGO and corporate cases.

You may find that delusional. I'm certainly not delusional about the real challenge here. It is not what app you use, but the network of format and formatting expectations, and to make people change habits. After 15 years of trying to convince people to focus on content rather than form, we know very well just how incredibly hard it is to convince people and make them stay in what they enjoy more against everybody else.

[FinnLobsien]

Oh, I totally agree with this, and it's awesome to see you interact here. iA Writer is one of the favorite apps I have and I think your approach to building software is incredibly beautiful and more companies should do it this way.

I was responding specifically to a commenter who pretended as though the article was super promotional, which it isn't. I agree your proposition is the right way to transitioning away from MS Office.

Was just saying you're actually NOT proposing to get administrations on iA Writer as their default writing tool, as a prev. commenter was insinuating.