[maxloh]

For context, here is the startup's website: https://www.factify.com/. The site consists of only two main pages: the landing page and a "careers" section.

Based on the site, the service appears to be little more than a document hosting platform with tracking features, such as monitoring who copied the document and the specific paragraphs they selected. They’ve intentionally omitted a download feature to prevent access to outdated versions, but otherwise, the experience seems no different from an ordinary PDF reader.

There is no mention of a "new standard" on their front page. I suspect they don't actually convert the documents. They likely just convert pages to encrypted images and use client-side rendering for text elements to allow for selection and copying.