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kettlecorn | 22 hours ago
The company treats good design almost like a marketing expense only worth doing if it creates short term brand perception changes. Throughout its history it's had moments of great design when a particular leader creates a culture that promotes it, but inevitably someone higher up rotates out that leader and the culture resets.
That has been the pattern with Windows, Zune / Windows Phone, Xbox, Surface, and many other consumer facing products.
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