[teleforce]

The prologue summary are just awesome:

"There is a five-step process that has been used, with minor variations, to sell every major product and policy of the last century. It works for breakfast. It works for engagement rings. It works for regime change wars.

1. Simplify. Reduce a complicated reality to one sentence. No qualifiers.

2. Find the emotional lever - and make it visual. The best simple stories aren’t sentences. They’re images. A cocktail on the beach. A vial held up to the light. A mushroom cloud over a city. The image arrives before the critical mind can engage.

3. Route through authority. Doctors, institutions, heads of state. The claim doesn’t need to be true. It needs to come from someone trusted.

4. Make questioning it feel wrong. Frame the story so that scepticism looks like moral failure.

5. Act before verification. By the time anyone checks the facts, the action is irreversible.

This process was first documented in 1928 by a man named Edward Bernays, in a book titled _Propaganda. He later rebranded the concept as “public relations,” which was itself a masterclass in the discipline he was naming."

[hearsathought]

> 4. Make questioning it feel wrong. Frame the story so that scepticism looks like moral failure.

You antisemite!