[kevinsync]

Correct, but I was replying to the assertion that more slop == decreasing ability to create something good and successful. That's a common trope that people deploy with regards to everything: music, movies, books, social media accounts, brands, blogs, pizza shops, whatever, and it's consistently shown to be false. Plus, we don't live in a monoculture anymore, the SNR you're thinking of is proportional to the mainstream. Successful things nowadays are far more siloed, specific, and serve distinct niches.

And you're right that people still have limited, fixed bandwidth with regards to attention available to give to things.. and the same amount of things that break through doesn't change from what could break through and stick before (in the monoculture). But the amount of niches/verticals where you have the opportunity to break through inside of is significantly higher than ever. That gives you a better chance for success, because your audience is more targeted, more receptive, hungrier for authenticity, hungrier for quality, and desperate for connection to something they like.

TL;DR if you have a good, valuable idea that people want (or don't yet know that they want), execute it well, deliver something that is undeniable, promote it effectively, and stick it out for the long haul, you'll find success. There's no magic formula beyond that, and it doesn't matter if there are 10 or 10 million amateurs clogging the toilet bowl next to you.