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joe_mamba | 11 hours ago
This might come as a shock to you, but people don't vocalize and share their desires and impulses on why they buy or do certain things, why they dress a certain way, why they sleep with certain people, etc. Apple's entire brand was built on being different and desirable at the lizard brain level.
In many parts of the world, people even take bank loans to buy iPhones simply because it's the device that all rich people, politicians, athletes, celebrities, influencers use. They don't buy based on the specs and reviews, they buy on what their lizard brain tells them, and no tech company does that better than Apple.
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