[gqgy]

That's a good question. Firstly, Metacritic focuses its score/reviews of critics and not really the public. Hypejar on the other hand, focuses on the level anticipation of the general public before a product releases.

Secondly, Hypejar focuses only on products before they release whereas Metacritic does both pre and post release of products.

Hypejar also offers notification system for upcoming releases and features such as the Browse and the Calendar.

So to answer your question, it's not really to "switch over" users, but to rather offer something vastly different.