IMO the consumer PC industry is near an existential crisis. The big players are just awful at marketing; too many SKUs and models - it takes a paragraph to figure out how 2 Dell laptops from the same release year differ. The exact same specs will be in two different chassis designs.
Additionally, you can’t count on the basic being correct. It takes a hour of research to know if the trackpad is not-awful, keyboard doesn’t suck, and display isn’t a 300nits POS unusable even in a bright room.
You want the same performance as a MacBook Air without one of these fatal flaws? You’ll hand to spend $1500+ anyway so you save nothing. Then the OS is full of ads and pre-installed garbage “gaming-optimization-tool” or driver tools taking up 99% of a single core while being riddled with security holes.
The big players are just awful at marketing; too many SKUs and models - it takes a paragraph to figure out how 2 Dell laptops from the same release year differ.
Just hired a new colleague who prefers Windows. Dell seemed like a reasonable option for a good laptop. Here is Dell's current lineup:
- Dell Laptop (with 14, 15, 16 inch variants)
- Dell Plus (with 14, 15, and 16 inch variants)
- Dell XPS (with 13, 14, and 16 inch variants)
- Dell Premium (with 14 and 16 inch variants)
- Dell Pro Essential (with 14 and 15 inch variants)
- Dell Pro (with 14 and 16 inch variants)
- Dell Pro Plus (with 14 and 16 inch variants)
- Dell Pro Premium (with 14 and 16 inch variants)
- Dell Pro Max (with 14 and 16 inch variants)
- Dell Pro Max Plus (with 14, 16, and 18 inch variants)
- Dell Pro Max Premium (with 14 and 16 inch variants)
It's maddening trying to sift through the differences at this level. Then when you select a model, there can upwards of 8 different pre-built options to review.
Then the OS is full of ads and pre-installed garbage “gaming-optimization-tool” or driver tools taking up 99% of a single core while being riddled with security holes.
But inevitably, some chucklehead comes along "wut? I can get <proceeds to type spec sheet> for half that! Have fun paying the apple tax, lol." Someone posted that on Ars yesterday, with a random Amazon link from Naikan, your name for quality computing. Or rather, "Naikan, your name for a quality trackpad, screen, and high-quality ABS case! Be sure to check out the $12,000 of 'bonus' software add-ons, no extra charge!". It's amazing someone can post that without the slightest hint of self-awareness.
The last competitor remaining is Lenovo with the ThinkPads and pre-installed Linux [1].
But even Lenovo cripples them:
* You need to be very careful. Select alwaysCTO build with the best available display. But even then, Lenovo *removed* the HiDPI display from the X13. The only actual competitor to the MacBook Air is the ThinkPad X13.
* Lenovo added useless camera humps protruding out of the panel. There is a thick bezel and enough space for a much better camera. And for opening the laptop used to be a dent in the (round!) palmrest, nothing protruding.
* AMD, Intel and Lenovo fail to ship a fanless X13 and T14. I would happily keep same performance for two years, just getting rid of it.
* Lenovo is drowning us in Yogas, Z13 or whatever Legion.
They still have huge advantages (keyboard, maintenance manual, replacement parts, Linux compatibility, much more ports in case of the X14 and T14). Apples keyboards are nowadays “acceptable” but not even comparable to a good ThinkPad keyboard.
[1] By the love of god. Don’t order them with Windows! You are putting 80 to 130 euro right into Microsoft’s stock owners. And they will use it to harm Linux. And of course, making Windows even worse. They use it to harm you. Select Linux. Donate the rest (Fasst, GNOME, KDE…) or use it for the better display.
> It takes a hour of research to know if the trackpad is not-awful
This, so much this! I run Asahi on M1 Air but wanted to upgrade to something with fuller Linux support. After trying Thinkpad T14s, trackpad quality has rosen to my attention, something I never thought about before. Turns out glass, haptic trackpads are still only available in probably about a dozen laptops on the market and it's not easy to actually know which ones are these!
Yeah, for a while my favorite laptop was the Surface Book 2. Decent specs, does what I want it to. Then Microsoft started going through "Marketing Driven Development" for Windows and its just been downhill for my experience with that laptop. It's not just the marketing trash, the OS has gotten noticeably slow despite me keeping it pretty vanilla. It's downright insulting. As for my desktops, I just smoosh over Windows and install Linux over now, I don't care about anything on Windows enough to keep it. I can play all my games on Linux just fine. I can do all my dev stuff on Linux too.
I recently helped a friend picking a new laptop. Just going through the options at the websites of manufacturers was a nightmare. Huge amount of choices, shitty filtering, separated into multiple product lines were I often enough had no idea what separated the lines from each other
> taking up 99% of a single core while being riddled with security holes.
And don't forget significantly shortening the usable battery life.
Windows 11 and the crapware it typically ships with are all very hard on battery life, and sleep support is unreliable so you can often find significant battery drain even when the machine is supposed to be sleeping.
For me it means that if I'm having to use a Windows laptop (and quite literally thank god that hasn't been true for 2 years now) then I've got to have the power supply and cables with me at all times, and I've got to be somewhere I have a realistic chance of plugging in just in case the worst has happened.
This is my advice anyone asks me about a laptop. The specs don't matter (at least if you're asking me, it means you don't know computers and will mostly just use a web browser, and therefore nearly any specs on the market will be fine) and the things that do matter are just never on a spec sheet -- keyboard, trackpad, speaker, screen quality. Some stuff won't be discovered until years later: for instance I had an Acer laptop in 2007 which was designed with insufficient cooling, and cooked its thermal paste in about a year or two. Once it was cooked, you couldn't play games or do anything intensive without rebooting the machine. I hadn't thought to research that issue since I figured cooling was a solved problem. But, I'm sure Acer saved a few dollars per unit. (and of course, the screen, trackpad, speaker (yes, singular!) and keyboard were all awful as well.)
> The big players are just awful at marketing; too many SKUs and models - it takes a paragraph to figure out how 2 Dell laptops from the same release year differ. The exact same specs will be in two different chassis designs.
> Additionally, you can’t count on the basic being correct. It takes a hour of research to know if ...
Truer words were never spoken!
I gave up on PCs years ago because of this very reason. The irony is that it is well known from psychology that giving consumers too many choices is actually counter-productive. Most people do not have the time nor the knowledge to research and configure their "perfect" PC. They just know their usecase and want the best for their money.
I had hoped Microsoft Surface series would become the standard in the Windows world (i still have a 1st gen model) but they don't seem to read the market.
I had a Microsoft surface book 2. The provided charger could not provide enough power to the device when it was under heavy load and there was no higher charger option either. That shit should be illegal. And if the battery for the base/GPU died? You can't use the computer w the gpu even with a charger attached. The device itself could have been a dream and something i could have seen Apple doing : a touchscreen monitor that was also a computer and could be detached from the keyboard/gpu.
As much as I like the performance and the power consumption of the current apple lineaup, the problems is I can not install Linux on the Neo. I can beraly install it on the M1, M2, and M3. And not everything works. If I could install Linux and have everything working, I will buy a Macbook (not a Neo) right away.
> IMO the consumer PC industry is near an existential crisis. The big players are just awful at marketing; too many SKUs and models -
I see your point, but as a counterexample, look at the TV industry, at PC monitors, at washing machines, etc. There manufacturers have, for decades, created SKUs left and right, sometimes only so that a large dealer can offer to match lowest prices because no other dealer has access to the same SKU.
> it takes a paragraph to figure out how 2 Dell laptops from the same release year differ. The exact same specs will be in two different chassis designs.
I don’t know how they do things nowadays, but it used to be the case that the same SKU didn’t even guarantee you the same hardware. Two machines of the same order could even be slightly different, requiring different drivers.
Inarguably one of the great things done by apple is the rather easily overseeable models. And no mattter the processing power in the models you get a rather great experience from the haptics, audio and visual in all of them.
And I would be very much in the Apple Camp for personal laptops, if Gaming was in any way shape or reasonable. Thats the only downside of apple. They tried to fix this before but that really did not work out.
After growing up in eastern Europe it's still wild to see young Americans stupidly demand less choice and more monopolies in their market.
Like seriously, having laptop choice is causing you crippling issues? Is other people having a laptop to choose based on preference causing you distress when you go to Apple store?
In addition to your research categories - is the fan going to sound like a jet engine when just opening slack? Is the case going to wobble and creak after a few weeks? Is it going to tank performance when unplugged? And if not - is battery life going to be a concern?
To what extent is there still a “consumer PC industry?” You mention Dell; for like a decade I think I’ve only ever seen Dells that were company-issued.
My sense is that consumers spend most of their tech money on phones, tablets, headphones, watches, services. People who really want a laptop get a Mac or Chromebook. Gamers buy / build PCs, for gaming. Linux geeks buy Linux machines for Linuxing.
I’m not saying no one buys PC laptops at consumer retail. I guess I’m just wondering how big that market is anymore after consumer discretionary spending on tech has been hollowed out by the above list.
(I’m sure most people reading this have purchased a laptop. I think the HN audience is a tech outlier compared to most consumers.)
> The big players are just awful at marketing; too many SKUs and models - it takes a paragraph to figure out how 2 Dell laptops from the same release year differ.
Yes!! It's awful. I'm a long time Mac user and my wife needs a Windows laptop because of a specific software. I've tried three times to pick a computer for her, but I always give up after 10min and postpone the task...
In my opinion PC industry is also cooked because of fans. I simply cannot use any recent PC laptop, because the moment you do something it engages fans in the most obnoxious way.
Every time someone turns on their PC laptop next to me, my ears feel assaulted.
My Mac does engage fans from time to time, but I never notice the noise.
This is how I ended up with my first MacBook in >10 years. I'd been a Thinkpad (T series) guy in the early days, the tried a MacBook in 2015... couldn't get used to it and used a Chromebook for the next 8 years. Needed to buy a new laptop in 2023 and ... the entire Windows laptop industry turned me off. Yes, something like System76 is an option, and so is installing Linux on a Windows OEM machine, but then you still have to deal with the hardware. Apple isn't perfect, but MacBooks are consistent and reliable, with minimal telemetry and no advertising or upselling. That's enough for me.
> too many SKUs and models - it takes a paragraph to figure out how 2 Dell laptops from the same release year differ.
And yet, I just watched a YouTube video where a "PC guy" was like, "adding the Neo just completely confuses the Apple product line. Are we heading towards having too many Apple options that confuse the buyer here?"
I get it, other than price, the Neo and Air are a bit confusing product wise. Have they looked at how Asus, Lenovo, and Dell are doing their products though? It's absolutely wild the disparity between PC and Apple for laptops.
I run both PC's and Mac devices in our house, we use what fills the job. Recommending PC laptops for family members feels like a total crapshoot though. Every time, I do all I can to find the right device for their needs and there are just so many trade-offs. Maybe I get all the right specs, ensure it doesn't thermal throttle, keyboard/trackpad are A-OK... but the webcam is trash. Ooof... now Mom is complaining about how no one can see her properly at bridge club call.
I brought up how the Neo might do to the PC industry what the Air did to Ultrabooks back in the day. The amount of hate I got on YouTube/Verge with copy-paste, "hahaha, wut, with 8 GB of RAM? lmao, lol, you Apple bot?!" was expected, but also disappointing. There is clearly a market segment happy to continue to put up with the mess that Dell/Lenovo are selling (anything but a Mac).
Wild how tribal we are to our corporate computer overlords.
The era where something like Framework with its fully customizable, repairable, modular laptops becomes the standard can't come soon enough.
For the time being, I'll let Apple/PC continue to duke it out. Hope some competition helps in the long run. :shrug:
Running Windows in 2026 is either a mistake, or a sad necessity. Fortunately, unless you need The Right Kind of Excel, you can choose either Linux on a PC (best, IMO), or a Mac.
Apple is great at marketing to consumers. The other big players, I have to assume, are more focused on B2B where the threshold for UX acceptability is lower.
The only ads I ever hear from them are on economics podcasts ostensibly aimed at business owners. For "Copilot+ AI PCs" no less, whatever that means. They're chasing a target audience of approximately 3 people in the world that are improbably held back from achieving their wildest AI dreams by not having a commodity laptop with an NPU.
People may not remember that Apple once had a product lineup like this (before SJ returned) with tons of different model numbers nobody could tell apart.
> Remember Apple in the late '90s? The tech giant was facing significant struggles until Steve Jobs returned and pinpointed the crux: a lack of innovation and focus. Jobs took bold steps to streamline Apple’s bloated product line. He cut down on the excessive range of choices, simplifying the product lineup to focus on quality and innovation. Jobs famously asked his team, "Which ones do I tell my friends to buy?" When he didn’t get a simple answer, he decided to reduce the number of Apple products by 70%. This move included cancelling projects like the Newton digital assistant and focusing on just four key products: the iMac, iBook, Power Macintosh G3, and PowerBook G3.
> it takes a paragraph to figure out how 2 Dell laptops from the same release year differ.
Don't forget, one is going to be the "Business" version and the other identical one is going to be the "Consumer" version. God help whoever buys a "business" category laptop for personal use. The world will come to an end!
Is the laptop market even choosy or discerning? Very few people I know would actually understand specs. Especially when you step outside people who majored in fields that require some programming. I assume they must buy laptops, if they still even buy laptops, based on things like yearly sales periods at retailers, since you do see a surprising amount of square footage reserved for laptops to sit open on tables (not just apple's) in places like best buy, costco, target, etc. So there must be buyers. Maybe their comparison only goes as far as whatever bullet points Costco highlights on the price tag I suspect, in a "bigger number is better for the price" sort of way vs understanding a persons own compute needs.
The consumer laptop industry has been dying for a while now IMO. The average person doesn't need a computer. They have a smartphone, and if they need a bit more screen then they have a tablet. If you're a power user or gamer a desktop is preferable.
> Apple pulled off what I thought wasn't possible. The MacBook Neo is poised to set the budget-laptop world on fire as a $599 system that's better-built and sharper than anything else at or below its price.
> even the cheapest MacBook Neo is good enough to be the go-to Apple laptop for a lot of people. Actually, not just the go-to Apple laptop; the Neo’s hardware simultaneously embarrasses an entire class of affordable (and even far pricier) Windows laptops, as well as just about any Chromebook. And the thing runs on an iPhone chip.
Calling this a "content consumption" device seems wrong to me. Sure, it's not a professional laptop. You're going to have a bad time trying to run more than one Adobe creative suite app at once, or running the iOS emulator, but the chip in it is very powerful, and you can do real work on this laptop. I was even thinking of snagging one to use as a kind of thin client for dev accessing my big linux box via tailscale. It might be worthwhile to ensure that a web app you're developing will work on a less powerful machine without killing the browser, for example.
> The Neo doesn’t have a hardware indicator light for the camera. The indication for “camera in use” is only in the menu bar. There’s a privacy/security implication for this omission. According to Apple, the hardware indicator light for camera-in-use on MacBooks, iPhones, and iPads cannot be circumvented by software. If the camera is on, that light comes on, and no software can disable it. Because the Neo’s only camera-in-use indicator is in the menu bar, that seems obviously possible to circumvent via software.
iPhone and iPad does not have a hardware indicator light
I feel corny being so positive about a megacompany, but I bought my first Macbook air half a year ago after a life of PC's, and it has been genuinly surprising to use something made by a huge company that is constantly better than I expected.
> You cannot buy an x86 PC laptop in the $600–700 price range that competes with the MacBook Neo on any metric — performance, display quality, audio quality, or build quality. And certainly not software quality.
I would argue the opposite: while Apple hardware is generally excellent, it is the software that leaves to be desired. Apple has also been consistently pushing the industry in a dangerous direction (walled gardens with app stores, excessive power over developers and users). MacOS is also very behind Linux these days in terms of app compatibility (especially games).
I won't be buying a Neo before a compatible Linux distro is confirmed. If the stock OS can't be replaced for one reason or another, it's dead on arrival as far as I am concerned.
As someone who buys Asus motherboards when he builds PC's, it hasn't been a shock for me as an owner of a Macbook for the last 18 years.
I've been of the firm opinion for a very long time that Macbook's are the best productivity laptops and now even more so once Apple moved from Intel to their own M chips. Their entry level Macbook before the Neo you could buy and it would be a laptop that would see you for many many years.
Windows reputation is declining, so the operating system might be the actual crisis. Linux with modern desktops (e.g. Gnome 3) might fill the gap, but the market is far from broad adoption. Promoting and improving Linux desktop and apps would be a long endeavour, but betting only on Windows which degrades to a cloud and AI advertising surface might be fatal.
You greatly underestimate the utility used, serviceable laptops have provided to broke students.
My first laptop was a decommissioned pos office dell ultrabook. By every metrics it would've been the worst option to choose, but since it had replaceable memory I was able to push it to 16 gigs and get through my computer science degree and many side projects. Computational speed was adequate for me, I ran Linux on it. It had an Intel U series 6th gen (12th gen was latest then) i5, an NVMe ssd and was always responsive.
If I were a student in this day, and all I could find were these laptops this is what I would think. 1 they're out of budget for most students in developing countries. 2 I will most likely out grow 8 GB ram faster than my laptops CPU performance. 3 I am limited to learning with what can run on apple silicon(most Linux distros excluding asahi). Finally I end up paying basically 50-60% of the cost of a decent machine and replaced it with a disposable one.
Maybe this machine is perfect for a specific set of users, students with higher income households or degrees which need better a better quality display.
I still advise every computing student I meet to get a under $200 old used laptop that has expandable memory and atleast an NVMe ssd. That way they can maximise their time learning and experimenting. Anything that needs more complex hardware can always be offloaded into your institutes machines. Once you're settled a bit and have a decent amount of cash to burn go ahead and buy whatever maxed out MacBook your heart desires.
Just imagine what Apple would do to the market if they also offered a full Linux support, but not Windows... They'd probably own some 70% of Linux market outright and also double its overall size overnight.
My daughter just ordered one of these. She’s a student (not stem) and her ancient 8Gb MacBook Air with an intel processor was still serving well but the battery has become unuseable and her keyboard is becoming flaky.
The Neo is such a perfect replacement and easier than fixing the Air.
The keyboard issue was probably caused by the battery, which can be replaced, and the keyboard would have likely returned to normal after the battery replacement.
In fact, depending on the model, the battery replacement may well have also entailed replacing the whole top cover (including the keyboard).
> Given Apple's historically very premium pricing, launching such an affordable product is certainly a shock to the entire market
No? Apple has been delivering way cheaper laptops ever since M1, this one is just even cheaper. I thought PC execs were asleep at the wheel but not this bad.
This product effectively cuts the entry price for a new model Mac laptop in half. The cheapest current-generation MacBook has been $999 or above for a very long time, even back to the iBook days.
Yes, Apple has offered discounted prices by continuing to sell older models or offer straight discount sales via third party retailers. But I expect that will continue here too. This is $599 MSRP at Apple but will probably be $499 via the usual retailers by the end of 2026.
That's a bit different than continuing to sell a 5-year-old model at a discount.
He opens 50+ apps at once while working in Final Cut and Lightroom. Obviously anyone doing those full time would benefit from more resources but I think this is going to be enough for a big chunk of the population, and will be more appealing than the windows alternatives.
600 is a bargain for a MacBook, but I can't see the public windows users switching en masse. Most people who buy cheap windows laptops do so because
1) they need to replace a broken laptop and want to pay the lowest amount possible
2) they don't want to learn some new thing
600 might seem budget, but it's out of budget for most people. And my guess is PC manufacturers will retaliate against this by cutting prices just a little to drop under that 600 price point for mid range ryzens, with more ram and space.
Any family members I've helped shop for computers only care about how much space it has, how cheap it is, and will it struggle to run things like the last one. As it sits the MacBook is more money for less gigabytes
I remember a whole slew of inexpensive netbooks and the like that were technically Windows XP or Windows 7 machines, but came with a dumbed-down "starter" OS, not enough RAM, only a 32-bit CPU in an era were 64 bits were already becoming standard - the sum of which amounted to a barely usable imitation of a real Windows machine and as a result most of these became garage sale fodder pretty quickly.
Was my first thought also when I saw it. I honestly planned to ditch Macbooks before they released M1, but this hardware is just so much better than anything Intel or AMD can offer at least for laptops. For people that are not too demanding I've recommended Airs for a while, but this basically has the potential to destroy the entire midrange PC market. Some people will be reluctant to switch, but I don't think the OS is as important today as it was before. So much happens on the web anyway.
edit: also on a tangent, Apple's pricing has become weird. It actually feels like it's a really good bang got the buck. Regular iPads are under 400 now, and they're just better than the competition. MacBook Pro is about the same price as it ever was, but it's just so much better than it was etc.
[+] [-] KingMachiavelli|19 days ago|reply
Additionally, you can’t count on the basic being correct. It takes a hour of research to know if the trackpad is not-awful, keyboard doesn’t suck, and display isn’t a 300nits POS unusable even in a bright room.
You want the same performance as a MacBook Air without one of these fatal flaws? You’ll hand to spend $1500+ anyway so you save nothing. Then the OS is full of ads and pre-installed garbage “gaming-optimization-tool” or driver tools taking up 99% of a single core while being riddled with security holes.
[+] [-] cannolicannon|18 days ago|reply
Just hired a new colleague who prefers Windows. Dell seemed like a reasonable option for a good laptop. Here is Dell's current lineup:
- Dell Laptop (with 14, 15, 16 inch variants)
- Dell Plus (with 14, 15, and 16 inch variants)
- Dell XPS (with 13, 14, and 16 inch variants)
- Dell Premium (with 14 and 16 inch variants)
- Dell Pro Essential (with 14 and 15 inch variants)
- Dell Pro (with 14 and 16 inch variants)
- Dell Pro Plus (with 14 and 16 inch variants)
- Dell Pro Premium (with 14 and 16 inch variants)
- Dell Pro Max (with 14 and 16 inch variants)
- Dell Pro Max Plus (with 14, 16, and 18 inch variants)
- Dell Pro Max Premium (with 14 and 16 inch variants)
It's maddening trying to sift through the differences at this level. Then when you select a model, there can upwards of 8 different pre-built options to review.
[+] [-] mikestew|18 days ago|reply
But inevitably, some chucklehead comes along "wut? I can get <proceeds to type spec sheet> for half that! Have fun paying the apple tax, lol." Someone posted that on Ars yesterday, with a random Amazon link from Naikan, your name for quality computing. Or rather, "Naikan, your name for a quality trackpad, screen, and high-quality ABS case! Be sure to check out the $12,000 of 'bonus' software add-ons, no extra charge!". It's amazing someone can post that without the slightest hint of self-awareness.
[+] [-] ho_schi|18 days ago|reply
But even Lenovo cripples them:
They still have huge advantages (keyboard, maintenance manual, replacement parts, Linux compatibility, much more ports in case of the X14 and T14). Apples keyboards are nowadays “acceptable” but not even comparable to a good ThinkPad keyboard.[1] By the love of god. Don’t order them with Windows! You are putting 80 to 130 euro right into Microsoft’s stock owners. And they will use it to harm Linux. And of course, making Windows even worse. They use it to harm you. Select Linux. Donate the rest (Fasst, GNOME, KDE…) or use it for the better display.
[+] [-] cromka|18 days ago|reply
This, so much this! I run Asahi on M1 Air but wanted to upgrade to something with fuller Linux support. After trying Thinkpad T14s, trackpad quality has rosen to my attention, something I never thought about before. Turns out glass, haptic trackpads are still only available in probably about a dozen laptops on the market and it's not easy to actually know which ones are these!
[+] [-] giancarlostoro|18 days ago|reply
[+] [-] hutattedonmyarm|18 days ago|reply
[+] [-] bartread|18 days ago|reply
And don't forget significantly shortening the usable battery life.
Windows 11 and the crapware it typically ships with are all very hard on battery life, and sleep support is unreliable so you can often find significant battery drain even when the machine is supposed to be sleeping.
For me it means that if I'm having to use a Windows laptop (and quite literally thank god that hasn't been true for 2 years now) then I've got to have the power supply and cables with me at all times, and I've got to be somewhere I have a realistic chance of plugging in just in case the worst has happened.
[+] [-] everdrive|18 days ago|reply
[+] [-] rramadass|18 days ago|reply
> Additionally, you can’t count on the basic being correct. It takes a hour of research to know if ...
Truer words were never spoken!
I gave up on PCs years ago because of this very reason. The irony is that it is well known from psychology that giving consumers too many choices is actually counter-productive. Most people do not have the time nor the knowledge to research and configure their "perfect" PC. They just know their usecase and want the best for their money.
I had hoped Microsoft Surface series would become the standard in the Windows world (i still have a 1st gen model) but they don't seem to read the market.
[+] [-] whycome|18 days ago|reply
[+] [-] kwanbix|18 days ago|reply
[+] [-] Someone|18 days ago|reply
I see your point, but as a counterexample, look at the TV industry, at PC monitors, at washing machines, etc. There manufacturers have, for decades, created SKUs left and right, sometimes only so that a large dealer can offer to match lowest prices because no other dealer has access to the same SKU.
> it takes a paragraph to figure out how 2 Dell laptops from the same release year differ. The exact same specs will be in two different chassis designs.
I don’t know how they do things nowadays, but it used to be the case that the same SKU didn’t even guarantee you the same hardware. Two machines of the same order could even be slightly different, requiring different drivers.
[+] [-] mastermage|18 days ago|reply
And I would be very much in the Apple Camp for personal laptops, if Gaming was in any way shape or reasonable. Thats the only downside of apple. They tried to fix this before but that really did not work out.
[+] [-] izacus|18 days ago|reply
Like seriously, having laptop choice is causing you crippling issues? Is other people having a laptop to choose based on preference causing you distress when you go to Apple store?
[+] [-] jclardy|18 days ago|reply
[+] [-] snowwrestler|18 days ago|reply
My sense is that consumers spend most of their tech money on phones, tablets, headphones, watches, services. People who really want a laptop get a Mac or Chromebook. Gamers buy / build PCs, for gaming. Linux geeks buy Linux machines for Linuxing.
I’m not saying no one buys PC laptops at consumer retail. I guess I’m just wondering how big that market is anymore after consumer discretionary spending on tech has been hollowed out by the above list.
(I’m sure most people reading this have purchased a laptop. I think the HN audience is a tech outlier compared to most consumers.)
[+] [-] rubslopes|18 days ago|reply
Yes!! It's awful. I'm a long time Mac user and my wife needs a Windows laptop because of a specific software. I've tried three times to pick a computer for her, but I always give up after 10min and postpone the task...
[+] [-] varispeed|18 days ago|reply
Every time someone turns on their PC laptop next to me, my ears feel assaulted.
My Mac does engage fans from time to time, but I never notice the noise.
[+] [-] eitally|18 days ago|reply
[+] [-] softfalcon|18 days ago|reply
> too many SKUs and models - it takes a paragraph to figure out how 2 Dell laptops from the same release year differ.
And yet, I just watched a YouTube video where a "PC guy" was like, "adding the Neo just completely confuses the Apple product line. Are we heading towards having too many Apple options that confuse the buyer here?"
I get it, other than price, the Neo and Air are a bit confusing product wise. Have they looked at how Asus, Lenovo, and Dell are doing their products though? It's absolutely wild the disparity between PC and Apple for laptops.
I run both PC's and Mac devices in our house, we use what fills the job. Recommending PC laptops for family members feels like a total crapshoot though. Every time, I do all I can to find the right device for their needs and there are just so many trade-offs. Maybe I get all the right specs, ensure it doesn't thermal throttle, keyboard/trackpad are A-OK... but the webcam is trash. Ooof... now Mom is complaining about how no one can see her properly at bridge club call.
I brought up how the Neo might do to the PC industry what the Air did to Ultrabooks back in the day. The amount of hate I got on YouTube/Verge with copy-paste, "hahaha, wut, with 8 GB of RAM? lmao, lol, you Apple bot?!" was expected, but also disappointing. There is clearly a market segment happy to continue to put up with the mess that Dell/Lenovo are selling (anything but a Mac).
Wild how tribal we are to our corporate computer overlords.
The era where something like Framework with its fully customizable, repairable, modular laptops becomes the standard can't come soon enough.
For the time being, I'll let Apple/PC continue to duke it out. Hope some competition helps in the long run. :shrug:
[+] [-] nine_k|18 days ago|reply
Running Windows in 2026 is either a mistake, or a sad necessity. Fortunately, unless you need The Right Kind of Excel, you can choose either Linux on a PC (best, IMO), or a Mac.
[+] [-] randusername|18 days ago|reply
Apple is great at marketing to consumers. The other big players, I have to assume, are more focused on B2B where the threshold for UX acceptability is lower.
The only ads I ever hear from them are on economics podcasts ostensibly aimed at business owners. For "Copilot+ AI PCs" no less, whatever that means. They're chasing a target audience of approximately 3 people in the world that are improbably held back from achieving their wildest AI dreams by not having a commodity laptop with an NPU.
[+] [-] nielsbot|17 days ago|reply
> Remember Apple in the late '90s? The tech giant was facing significant struggles until Steve Jobs returned and pinpointed the crux: a lack of innovation and focus. Jobs took bold steps to streamline Apple’s bloated product line. He cut down on the excessive range of choices, simplifying the product lineup to focus on quality and innovation. Jobs famously asked his team, "Which ones do I tell my friends to buy?" When he didn’t get a simple answer, he decided to reduce the number of Apple products by 70%. This move included cancelling projects like the Newton digital assistant and focusing on just four key products: the iMac, iBook, Power Macintosh G3, and PowerBook G3.
https://strategeos.com/f/how-your-business-can-focus-on-the-...
[+] [-] ryandrake|18 days ago|reply
Don't forget, one is going to be the "Business" version and the other identical one is going to be the "Consumer" version. God help whoever buys a "business" category laptop for personal use. The world will come to an end!
[+] [-] asdff|18 days ago|reply
[+] [-] Ferret7446|18 days ago|reply
[+] [-] GeekyBear|19 days ago|reply
> Apple pulled off what I thought wasn't possible. The MacBook Neo is poised to set the budget-laptop world on fire as a $599 system that's better-built and sharper than anything else at or below its price.
https://www.pcmag.com/reviews/apple-macbook-neo
Similar to the Verge:
> even the cheapest MacBook Neo is good enough to be the go-to Apple laptop for a lot of people. Actually, not just the go-to Apple laptop; the Neo’s hardware simultaneously embarrasses an entire class of affordable (and even far pricier) Windows laptops, as well as just about any Chromebook. And the thing runs on an iPhone chip.
https://www.theverge.com/tech/891741/apple-macbook-neo-a18-p...
[+] [-] efficax|18 days ago|reply
[+] [-] saagarjha|18 days ago|reply
iPhone and iPad does not have a hardware indicator light
[+] [-] Fraterkes|18 days ago|reply
[+] [-] drnick1|18 days ago|reply
I would argue the opposite: while Apple hardware is generally excellent, it is the software that leaves to be desired. Apple has also been consistently pushing the industry in a dangerous direction (walled gardens with app stores, excessive power over developers and users). MacOS is also very behind Linux these days in terms of app compatibility (especially games).
I won't be buying a Neo before a compatible Linux distro is confirmed. If the stock OS can't be replaced for one reason or another, it's dead on arrival as far as I am concerned.
[+] [-] NoPicklez|19 days ago|reply
I've been of the firm opinion for a very long time that Macbook's are the best productivity laptops and now even more so once Apple moved from Intel to their own M chips. Their entry level Macbook before the Neo you could buy and it would be a laptop that would see you for many many years.
[+] [-] cryptos|18 days ago|reply
[+] [-] pragmatic|18 days ago|reply
I can’t stand it and every update makes it worse.
Been running popos abs everything I can and it’s petty nice.
Installed it on a new LG Gram and everything works including fingerprint reader. Is my favorite laptop and my old Mac sits gathering dust,
[+] [-] written-beyond|18 days ago|reply
My first laptop was a decommissioned pos office dell ultrabook. By every metrics it would've been the worst option to choose, but since it had replaceable memory I was able to push it to 16 gigs and get through my computer science degree and many side projects. Computational speed was adequate for me, I ran Linux on it. It had an Intel U series 6th gen (12th gen was latest then) i5, an NVMe ssd and was always responsive.
If I were a student in this day, and all I could find were these laptops this is what I would think. 1 they're out of budget for most students in developing countries. 2 I will most likely out grow 8 GB ram faster than my laptops CPU performance. 3 I am limited to learning with what can run on apple silicon(most Linux distros excluding asahi). Finally I end up paying basically 50-60% of the cost of a decent machine and replaced it with a disposable one.
Maybe this machine is perfect for a specific set of users, students with higher income households or degrees which need better a better quality display.
I still advise every computing student I meet to get a under $200 old used laptop that has expandable memory and atleast an NVMe ssd. That way they can maximise their time learning and experimenting. Anything that needs more complex hardware can always be offloaded into your institutes machines. Once you're settled a bit and have a decent amount of cash to burn go ahead and buy whatever maxed out MacBook your heart desires.
[+] [-] cromka|18 days ago|reply
[+] [-] smackeyacky|18 days ago|reply
The Neo is such a perfect replacement and easier than fixing the Air.
[+] [-] ThePowerOfFuet|18 days ago|reply
In fact, depending on the model, the battery replacement may well have also entailed replacing the whole top cover (including the keyboard).
[+] [-] greatgib|18 days ago|reply
[deleted]
[+] [-] jackhalford|19 days ago|reply
No? Apple has been delivering way cheaper laptops ever since M1, this one is just even cheaper. I thought PC execs were asleep at the wheel but not this bad.
[+] [-] alwillis|18 days ago|reply
I wouldn’t "way cheaper".
A baseline Neo with 256GB SSD is $599 vs the first M1 MacBook Air with 256GB SSD was $999 ($1,251.09 in 2026 dollars)
A Neo with 512GB SSD is $699 vs the M1 MacBook Air with 512GB SSD was $1249--that's $1,568.38 in 2026 dollars.
So this is a big deal; the Neo is the first Apple Silicon MacBook where the starting price is less than $999.
[+] [-] stetrain|17 days ago|reply
Yes, Apple has offered discounted prices by continuing to sell older models or offer straight discount sales via third party retailers. But I expect that will continue here too. This is $599 MSRP at Apple but will probably be $499 via the usual retailers by the end of 2026.
That's a bit different than continuing to sell a 5-year-old model at a discount.
[+] [-] dagmx|19 days ago|reply
https://youtu.be/d-VOt9559Gk?si=tYlDstnaxtQWoJ88
He opens 50+ apps at once while working in Final Cut and Lightroom. Obviously anyone doing those full time would benefit from more resources but I think this is going to be enough for a big chunk of the population, and will be more appealing than the windows alternatives.
[+] [-] ExoticPearTree|18 days ago|reply
[+] [-] bdbdbdb|18 days ago|reply
600 might seem budget, but it's out of budget for most people. And my guess is PC manufacturers will retaliate against this by cutting prices just a little to drop under that 600 price point for mid range ryzens, with more ram and space.
Any family members I've helped shop for computers only care about how much space it has, how cheap it is, and will it struggle to run things like the last one. As it sits the MacBook is more money for less gigabytes
[+] [-] MarkusWandel|18 days ago|reply
I remember a whole slew of inexpensive netbooks and the like that were technically Windows XP or Windows 7 machines, but came with a dumbed-down "starter" OS, not enough RAM, only a 32-bit CPU in an era were 64 bits were already becoming standard - the sum of which amounted to a barely usable imitation of a real Windows machine and as a result most of these became garage sale fodder pretty quickly.
[+] [-] pupppet|19 days ago|reply
[+] [-] locallost|18 days ago|reply
edit: also on a tangent, Apple's pricing has become weird. It actually feels like it's a really good bang got the buck. Regular iPads are under 400 now, and they're just better than the competition. MacBook Pro is about the same price as it ever was, but it's just so much better than it was etc.
[+] [-] pjmlp|19 days ago|reply