[tomwalsham]

Just as a reference point, this brought to mind an old app (in the desktop sense) from 2001 - http://www.16color.com/

The site is still up, and they claim 40,000 movies were created between 1999 and 2004 (timeline from the DVD : http://www.amazon.com/Best-16-Color-DVD/dp/B000BD98AO/)

I don't think content volume is an issue if the right channel can be found, but you're right that the Instagram comparison is not the correct order of magnitude.

disclaimer: I have no relation to 16color, apart from enjoying it over a decade ago, and just discovered one of my animations was actually on their DVD.