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Justin.tv Is Turning Porn Queries Into Cash

35 points| vaksel | 17 years ago |techcrunch.com | reply

47 comments

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[+] emmett|17 years ago|reply
Techcrunch didn't include the comment on the story we sent them, but here it is:

Justin.tv uses a variety of common tools to effectively reduce the amount of inappropriate content on the site including: community-based reporting, community admins, chat moderation and redirecting sex-related search queries.

Lets be clear, this isn't the magical solution for monetizing Web 2.0, these tools exclusively help us to improve the community experience on the site.

[+] mattmaroon|17 years ago|reply
"the site should really include a page confirming that the user is over 18 before redirecting them"

Yes, because 16 year old boys who searched for porn are going to click no when asked if they're over 18.

[+] anuraggoel|17 years ago|reply
Wouldn't such a confirmation be needed purely for legal reasons?
[+] allenbrunson|17 years ago|reply
The redirect he was suggesting wasn't to thwart 16-year-old boys from finding porn. It would be to make sure you don't accidentally stumble into something you don't want via a fat-fingered search query.
[+] jackowayed|17 years ago|reply
This is awesome.

People who want porn get porn. People who want money (ie Justin.tv) get money.

Unfortunately, there are definitely issues.

Some 8-year-old kid is going to search for the awesome new channel about secant that everyone in 3rd grade is talking about. Since the c is next to the x, he's going to accidentally type "sex" instead of "sec". 5 seconds later, he says "mommy, what is that?", and 10 seconds later Justin.tv has a very, very angry parent on their hands.

Ok, maybe that's a little unrealistic. But people are going to complain about it.

[+] emmett|17 years ago|reply
You'd think they would, but we've been running this for a long time already and other than this silly kerfluffle, there haven't really been complaints. And believe me, our users love to complain (that's why we love our users!)
[+] evdawg|17 years ago|reply
It's not up to Justin.tv to ask for an age: it's up to the site that actually displays said pornographic content. It's their business and their responsibility.

Btw, after trying out the redirect, there is in fact no "pornographic" material on the entry page.

EDIT: this comment was not meant to be a reply to your comment, jackowayed. (oops! sorry.)

[+] thwarted|17 years ago|reply
And they could hit the t key a little too soon also and end up with a demo video on using a sextant. The educational possibilities of typos are endless! Although, I wouldn't be surprised if sextant demo videos get caught in some web filter.
[+] Frocer|17 years ago|reply
Good thing I didn't learn secant until high school -- in which my typo would turn into a pleasant surprise
[+] rms|17 years ago|reply
From another post here, I am absolutely amazed that a search for xxx or sex on Google takes you to flash video based full length hardcore porn. I didn't realize it was that easy these days. What Justin.tv is doing is no different or worse than Google. I would expect Justin.tv is banned by every parental filter anyways.
[+] jackowayed|17 years ago|reply
They don't need to be banned.

It's a redirect. So as long as the actual porn site is blocked, Justin.tv doesn't need to be. Normal Justin.tv is fine, and if someone does get redirected to porn, the filter should grab it there when it tries to load hot-porn.com or whatever.

[+] jonknee|17 years ago|reply
Google isn't getting paid for it. This would be like treating a porn search as an automatic AdWords click.

(I have no problem with it either, I just don't see a comparison to it with Google. Google doesn't ban porn, doesn't redirect, etc.)

[+] fallentimes|17 years ago|reply
While it's cool to see them trying out some unconventional ways of monetization, I have a feeling this won't last for very long.
[+] emmett|17 years ago|reply
FYI - this isn't a method of monetization. This is a way of policing our community, by preventing people from searching for and finding porn on our site.

Secondly, actual users of our site have not complained, except for a few of our mods who say it makes it harder for them to find bad channels and flag them. So it's likely to last quite a while, since it's very successful in its goal.

[+] mikeyur|17 years ago|reply
There will probably be some complaints from parents or some being redirected to porn sites, but what do you expect? If parents are so offended they should talk to their child about searching for porn on the internet rather than complaining.

If some kid turns 'safe search' off in google and types in 'porn' - will the parents get mad at google?

[+] larryfreeman|17 years ago|reply
The fact that this story is so controversial (read the comments on TechCrunch) really shows that Justin.TV will probably stop doing this soon.

Interesting idea to give the adult searchers what they really want. The problem is that adult content is still too taboo for many folks.

[+] evdawg|17 years ago|reply
I would barely call some TechCrunch comments "controversy". That site has some serious youtube-style lowest-denominator-of-society commenting going on. The troll to constructive comment ratio is like 9:1.
[+] debt|17 years ago|reply
Does JTV really feel comfortable directing kids to porn? I am a fan of porn, but I'd feel uncomfortable having a hand in making porn so easily accessible to kids.
[+] likpok|17 years ago|reply
If someone is searching for porn or xxx or whatever is flagged, then they certainly can get it elsewhere on the internet. Justin.tv is not directing them to it, they would have already found out how to find it.
[+] holdenpage|17 years ago|reply
I really don't see any issue with this quite honestly.

If a parent has an issue then either talk to your kid about NOT searching for porn or simply block the site.

[+] kajecounterhack|17 years ago|reply
Seriously I read somewhere that someone complained about the word "Sexy" turning up a porn result.

Is that over the top? Maybe. But think about who looks up the word "Sexy" on a live video stream... I think they're on the right track in some way. Well, I don't necessarily think they're doing the right thing like this, but certainly if you have moral qualms with it, feel free to not use their service. I'm not sure this is a reason to stop using their service. Still, I think it might be better if maybe they had a button that said "Yes, redirect me" instead of only waiting five (only five?) seconds. Or, if Justin.tv is really using this to keep bad content off their site, why don't they block those terms completely? It's not like redirecting users to a porn site is the best alternative...not to mention all this bad press.

[+] Mystalic|17 years ago|reply
It just screams of desperation. It may make sense, but do you think they'll be able to keep their community this way?
[+] justin|17 years ago|reply
Yes, because we only redirect people who are searching for porn, and those people aren't actually part of the community.
[+] muon|17 years ago|reply
It's the natural thing to do but at what cost?
[+] jrockway|17 years ago|reply
The users that search for porn get porn. Justin.tv gets money. I fail to see how this is a poor business model.

Oh yeah, sex is evil. I get it.