Both arguments are correct - mobile is the future of customer engagement, and persistent engagement in mobile apps is hard. It’s especially hard because the tools we use in the physical or virtual world (CRM, messages, updates, tutorials, polls, questions, feedback, dialog, etc), by and large don’t yet exist for the mobile app world. These tools are the grease to iteration to get app engagement to a better place. Today the mobile apps publishers are hermetically sealed from both knowing and communicating with their app users. This is the problem our startup converser.io is addressing.
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