[vijayanands]

India is a very strange market. The customers are quite hard nosed, but wont flich so easily to alternatives so easily. They like to touch, feel, weigh things before they buy and once bought they sell their hearts to the brand.

All the big empires here, be it Amul, Tata, Dabur etc etc have built their brands as such.

Adoption doesnt come quickly though, and pouring venture capital into a business in India to gain quick adoption is akin to asking nine women to give birth to a baby in a month here. Which is also the issue that startups face, when they are funded by US based VC Firms cause they are expected to act and deliver like US based startups - fast, quick, wham-bham customers who come and leave, but still "acquiring" them is what investors care for.

Its a long story. There is no J Curve with Indian Startups, but the ones that manage to sustain and build, build a moat so large that they are IPO worthy by any measure. Its a different kind of enterprise building, that the investors from the west, arent quite "getting"