Nice write up. Just curious, was renaming during the rebrand an option? Seems like the money used to purchase the domain could have been used elsewhere.
What a fantastic write up and outcome. Branding isn't everything, but it's not far from that either. It defines the entire UX from the moment a person first hears your name to the moment that person becomes a paying user.
I really like the new branding + logo. Good call on the change. One negative point of feedback (nothing to do with the name or logo): the split image on the home page is poorly done in my opinion. It looks freakish.
Huge step up! Love the green color palette with the orange button. I agree with the comment by adventured about the split image on the homepage. Out of curiosity, was this A/B tested thoroughly or just "chosen"?
[+] [-] titlex|13 years ago|reply
[+] [-] robertlaing|13 years ago|reply
Probably relevant to mention that "Gengo" is the Japanese word for "language". So it makes a lot of sense for us.
[+] [-] flyinglizard|13 years ago|reply
[+] [-] adventured|13 years ago|reply
[+] [-] jonathanjaeger|13 years ago|reply
[+] [-] robertlaing|13 years ago|reply
[+] [-] larrys|13 years ago|reply
[+] [-] robertlaing|13 years ago|reply
It was owned by someone who's name is actually Gengo, and had a business predicated on the name. So he was reluctant to sell.
The broker got between 10-15%.
[+] [-] nedwin|13 years ago|reply
[+] [-] aaronpk|13 years ago|reply
[+] [-] tuananh|13 years ago|reply