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A New Look for Facebook

424 points| guptaneil | 13 years ago |behance.net | reply

215 comments

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[+] Firehed|13 years ago|reply
Visually pretty, but the grid is completely non-functional. I don't know where to start looking to get at the information I go to Facebook to find. The other pages look better, but still seem to be a summation of current design trends rather than any sort of innovative new way to display the information (which is fine, but not interesting to me).

I also agree that it looks a lot nicer because of the high-end stock photos.

Edit: scrolling down further, there are some other UI refreshes that I do think improve the experience overall - the calendar and photo album views stood out to me. But I think it's important to use ugly people with weird names in your designs to gauge how it will actually look in production! The dark theme on pages, for example, looks very clean with Apple and Adobe as featured, but I imagine will look pretty dreary to stare at all day.

[+] risratorn|13 years ago|reply
I always thought the timeline was the worst thing that could happen to the your profile usability wise ... I was just proven wrong.
[+] brianfryer|13 years ago|reply
> Visually pretty, but the grid is completely non-functional

Came here to say this. "Eye candy" != easy to use.

[+] wildmXranat|13 years ago|reply
>But I think it's important to use ugly people with weird names in your designs to gauge how it will actually look in production!

I .. I'm not sure if you're serious, but that is either smart, insulting or both. It's true that cleavage and nice smiles were there, but noting it as a non-production look, - that's a bit bleak.

The design looks great. I can't wait to hear my friends opinions as I don't use Facebook on regular basis.

[+] feverishaaron|13 years ago|reply
>> but still seem to be a summation of current design trends rather than any sort of innovative new way to display the information

>> I also agree that it looks a lot nicer because of the high-end stock photos.

Exactly. This looks like a first-year design school project for these, and so many other reasons.

This design would fall apart without visually simple photography that tailor fits to the grid. The right way to approach a redesign would be to collect an aggregate of typical facebook photos, and use them as examples.

[+] ricardobeat|13 years ago|reply
Exactly my thoughts. It's funny it ends with "lets focus on a functional and engaging user experience" - that's exactly what Facebook does right now.

In terms of graphic design, it's a huge improvement, not so for usability/ux. The timeline is chaotic. Small type. Navigation/content areas undefined, too much layering.

[+] methodin|13 years ago|reply
Perhaps I'm in the minority here but I never go to facebook to find specific information, it's more of just a perusal of crap to waste time. In the regard I believe a grid would be an adequate design to move to as it's more apt to visually scanning items which is typically what I do now. The only caveat I can see is that items in a straight line lend the eye to snapping back to the original position. Not sure if a staggered setup would fix that issue or if slight archs would help.
[+] deusebio|13 years ago|reply
Exactly. I do like the visual updates but I think the focus wasn't on making it a better experience.
[+] davecyen|13 years ago|reply
This navigation and grid layout looks ironically similar to the new and redesigned MySpace. When screenshots of the new MySpace were first revealed, there was lots of hype and praise for the new and aesthetically sharp designs. But now that users are able to access and use the product, haven't heard much more besides the usability being poor and product being an example of feature overkill. I would predict a similar result if Facebook were to implement this
[+] johnny_reilly|13 years ago|reply
"I think it's important to use ugly people with weird names in your designs to gauge how it will actually look in production"

Both funny to read and true as well!

[+] mromanuk|13 years ago|reply
totally agree, this has nothing to do with the function of facebook. The designers should follow more Dieter Rams 10 principle and less Design trends :)
[+] lominming|13 years ago|reply
I agree that with the grid view, you have no idea where to look at. The calendar view also stood out.
[+] hnriot|13 years ago|reply
It's much easier to make it look "gorgeous" when the timeline is full of gorgeous people, beautifully photographed.
[+] the_bear|13 years ago|reply
This seems like a pretty common mistake among designers. As a matter of fact, Facebook made this same mistake themselves not too long ago. When they release the "cover photo" feature, they showed off how great it looked when applied to a bunch of professional designers' profiles. When normal people started uploading low-res, vertically oriented images, it was instantly clear how silly of an idea the cover photo is.

Facebook seems to acknowledge this since now if you view a person's profile, it automatically scrolls past the cover photo so you don't even see most of it.

[+] tangue|13 years ago|reply
I just uploaded a version with some crap instead [1], and it still works fine. These Metro styled tiles looks great whatever content you put in, the problem is the space wasted to achieve this look.

http://imgur.com/H9Tri

[+] aeflash|13 years ago|reply
I'm waiting for someone to re-do the comps with crappy quality photos, ugly non-smiling people, meme pics, and instagram photos of garbage.
[+] brudgers|13 years ago|reply
I won't speak for anyone else, but better friends would certainly improve my Facebook experience. Unfortunately, I would be unlikely to improve theirs similarly.
[+] lifeformed|13 years ago|reply
The main problem I have with the stock photos is that they were all picked to match the color scheme. How is it going to look with random photos and clashing colors?
[+] prteja11|13 years ago|reply
Couldn't agree more. And it kinda looks like Spotify to me.
[+] ladon86|13 years ago|reply
Awesome, I look forward to purchasing my OEM copy of Facebook Home Premium 8!
[+] kaliblack|13 years ago|reply
My thoughts exactly, except my joke was going to be the reverse.
[+] jblock|13 years ago|reply
This is really pretty.

This is impossible to use.

This doesn't take into account the fact that not all photos are stock photos, not all monitors are good at rendering fine serif fonts on dark backgrounds, some users need affordances for buttons and interactors, and that the fluid grid with no spacing whatsoever between content areas makes some information nearly impossible to scan.

[+] mnicole|13 years ago|reply
For years, before Behance redesigned their layout (which I think was sometime last year), the way that it sorted projects when you stumbled across the site was by popularity, so the popular ones just kept getting more popular. A project called the "Facebook Facelift" from 2009 (http://www.behance.net/gallery/Facebook-Facelift/314489) was (is?) the most popular project on the site, and is equally thorough with a video to boot. I'm going to take a guess that the designer here was looking to piggyback on the success that project had, rather than create an honestly useable/consistent design (not that this is a justification of how poor some of the concepts are, but rather a reason why someone would spend so much time working on something as tedious as this despite the UX issues it creates).
[+] johnmurch|13 years ago|reply
Love the design and new ideas. Although judging by the way facebook has been moving it lacks 1 main ingredient, Ads.

I know I hate them as much as you do, yet still buy them, but keep in mind that ad integration should be not only important with design but a must.

Just my $0.02 :)

[+] mediacrisis|13 years ago|reply
Aside from the obvious "this looks like the new myspace and windows 8 mashed together", I would be curious to see how this concept would fare with what people ACTUALLY post to Facebook. People with no concept of image quality or resolution. People I call my friends :)
[+] AndrewKemendo|13 years ago|reply
Those were my exact initial thoughts. I am surprised this isn't the most highlighted aspect to be honest.
[+] unreal37|13 years ago|reply
Have to admire how thorough the designer was. Redesigning even the "events" pages? That's some level of detail there.

And this redesign will probably work across tablets and phones too, as everything is "big" and "tablety".

But I would not want my Facebook profile to turn into a Metro UI-esque photo collage lacking detail or order.

[+] FuzzyDunlop|13 years ago|reply
I totally disagree.

They weren't thorough enough to really bother with much of the text anywhere, given the amount of lorem ipsum and many-gendered John Smiths.

Content wasn't really top of the list of priorities, it seems, which I think is a bit of a mistake if you're trying to 're-design' something driven entirely by content.

Despite that, this concept is pretty much all about an in-your-face layout of pretty pictures that looks incredibly difficult to make any real sense of, and might as well be a collage of 2013's cargo-cult trends-to-come.

[+] danso|13 years ago|reply
I scrolled up and down for about 15 seconds trying to figure out if this screenshot was supposed to be a concatenation of multiple Walls or if it was one long wall view (I think it's the latter):

http://behance.vo.llnwd.net/profiles14/398559/projects/65046...

That kind of visual confusion is a bad thing. I understand the desire to move away from lines and boxes within boxes. But elegant lines should not blur functionality.

Also, how would this design look when trying to accomodate the many kinds of statuses that do not have banner-size-worthy photos? My guess is not very well.

[+] the_bear|13 years ago|reply
Your last point is a huge problem with the Google+ Android app. I like the normal g+ website, but on the mobile app it assumes that every single post is just a pretty picture. That app is a usability nightmare because they failed to grasp how people actually use social networks (which is strange since the design on the normal website seems to understand this just fine).
[+] ChuckMcM|13 years ago|reply
So on a somewhat random note, I wonder when it will become true that this sort of thing will ensure the design never gets used. My reasoning here is based on watching the evolution of the entertainment industry, and industry lawyers.

So it used to be someone could say "Wow, wouldn't it be funny if Gillgan had a secret crush on Mary Anne and the skipper found out and used it against him?" and some writer for the show might say "Yeah, that would be funny, and maybe include a variation of that in the show."

Except there came a time where the show would air, that "someone" would show up, lawyers in tow, and demand compensation for using their idea. Which, after some pretty amazing litigation, the studios paid, and which resulted in pretty much any idea that was ever shared with a writer, or person associated with any show, was put on the list of 'things we can never do for fear of being sued.'

I'm surprised we haven't seen more of this already frankly.

[+] k-mcgrady|13 years ago|reply
It looks good but it doesn't seem like it would be as useful as the actual Facebook design. It also remind me of the new MySpace design.

https://new.myspace.com/play [Video]

[+] xpose2000|13 years ago|reply
Not too bad, but here are a few observations:

1) It feels too dark. Dark is fine, but there doesn't seem to be enough contrast to even it out.

2) The news grid is too hard to follow. Not sure where a new story begins and ends.

3) You forgot about advertisements in these mockups. Ads can't be an afterthought. Especially for a public company.

[+] timme|13 years ago|reply
The lack of flow that Metro provides was not lost when copying it.
[+] Zimahl|13 years ago|reply
Here's an idea: why not code it up?

I mean, Facebook isn't that revolutionary in terms of a site - there's a user with a login, there are comments, there are pictures. A demo site wouldn't need a scalable infrastructure to show off these ideas.

I'm just not so sure that some of the site controls would be possible in a browser. It's very tablet-y with controls that we are accustomed to in our phones and pads but not on a desktop. Also, it's very horizontal, which isn't typically very friendly on handhelds.

[+] sergiotapia|13 years ago|reply
"nice" to look at, absolutely terrible to scan. I don't know where to begin and the 'noise levels' on every element is pretty much the same, making me feel very lost. Imagine a layman using this.
[+] sktrdie|13 years ago|reply
This is all very nice from a design point of view. But from a User Experience point of view, it's horrible. Each screen is totally different, there's absolutely no consistency between views.

I would like for things to go back to minimalist and simple. After all, the human brain can concentrate only on one thing at a time, so why show 20 different things on a page, when you could make the experience so much better with just what's essential for you in that very moment?

Facebook is a social network where you can view info about what your friends are doing. A good UX needs to do only that, and nothing more.

[+] alan_cx|13 years ago|reply
I cant understand how this design type is liked so much. I find the whole "flat" thing confusing and counter intuitive, and these days not exactly new. Given the title, I was hoping for something original.
[+] spauka|13 years ago|reply
This is nice but isn't it basically the design of the new myspace rehashed?
[+] benguild|13 years ago|reply
Notice how there are no ads in the layout. The ads are often what make a layout tricky, as is providing a reliable degradation for low-end browsers and computers.
[+] jordanbrown|13 years ago|reply
Its a gorgeous look because of Samantha, the profile used in designs. ;)