[ssebro]

I think the average InstaCart customer doesn't realize that per-item prices are higher. I didn't.

[Firehed]

I've been passively aware of it, but don't really care - most items are not really egregious. Because Safeway's prices are so volatile with sales and Instacart doesn't seem to really reflect that, it ends up balancing out pretty well (plus, of course, the huge convenience factor)

[schoper]

EDIT: Eridius is correct below. Instacart is just mislabeling their product pricing. The 3 lbs. ribeye shows up as $30 per lb., but is actually $30. I'll bet they are doing the opposite as well (buying 0.5 lbs. of anything will look like an insane deal).

ORIGINAL POST:

I'm looking at some $30/lb ribeye steak right now. The same "extra value" package at Safeway was $10/lb.

Price-tripling is unacceptable to me.