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Elon Musk calls NYT review of the Tesla Model S ‘fake,’ citing vehicle log data

568 points| sethbannon | 13 years ago |thenextweb.com

485 comments

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[+] cs702|13 years ago|reply
I love this: Musk has promised to respond publicly to the negative NY Times review WITH DATA FROM THE CAR directly contradicting the assertions in the review. From now on, reviewers will be extremely careful about exaggerating the negatives of, or lying about, Tesla vehicles.
[+] Shivetya|13 years ago|reply
The reporter claims the car informed him that "charging complete". That is not the same thing as "you have full range". He also clearly states he was in contact with Tesla throughout the drive and they provided advice, sometimes wrong.

Plus the real negative part of the article that Musk is glossing over is, having to turn off heat in a vehicle just to get somewhere, got to be loads of fun in the summer too.

So what we have is possible confusion on part of the reporter or bad UI design. Either way it only points out that a 100k electric car is not a road trip car. Its a trip for suburbanites or similar. Sure you "can" do a long trip but you don't have the range of alternative a normally fueled vehicle has.

battery powered cars are an interesting technology, I am not quite in agreement they are ready for prime time. Considering the range limits of the top of the line I doubt many would be satisfied with the entry level model.

The big automakers are investigating many different fuel systems simply because they know any replacement to truly take hold has to be simple enough for anyone. It just has too work, there is no place for a list of "buts"

[+] smackfu|13 years ago|reply
The other way to look at is intimidation by Musk. If you are going to get called a liar if you print a negative story about Tesla, because the product is so great it can't possibly have flaws, maybe you just spike a story that has a negative slant. Are we really well served by that?
[+] ynniv|13 years ago|reply
From now on

Top Gear already had this exact interaction with Tesla. Either the Times didn't do their homework, or there is a high return on negative Tesla reviews.

[+] freyr|13 years ago|reply
I'm all for Tesla defending itself, but is a barrage of tweets really the best way for Musk to address reviewers (and competitors)? Maybe it's the nature of the medium, but it just seems a little silly to defend your business in fractured, abbreviated little snippets.
[+] TylerE|13 years ago|reply
This is also a good way to never get positive press coverage ever again.
[+] 001sky|13 years ago|reply
isn't the temperature variability of li-ion a rookie mistake? have you ever taken a camera skiing? I did last week and it froze in 15-20 minutes, due to neg 15 wind chill and and exterior placement. Warmed it up, it worked fine.

If tesla is selling the car on the east coast, this is not a "fake" scenario. From a PR perspective, the damage is done. Gotcha;s aside by either NYT or Tesla (whoever is right) it sorta doesn;t matter...

[+] ams6110|13 years ago|reply
Of course you still have to basically chose whether you believe Musk's log data or the NYT's test results (that is to say, either could be faked).
[+] kryptiskt|13 years ago|reply
Everybody else for that matter, this seems to be a very cavalier use of what should be private data. Not at all what I would like to see as somebody who cares about privacy. Is it possible to turn off the logging?
[+] jonknee|13 years ago|reply
It was a bizarre piece, especially for the NY Times. It read like someone who got a car that had a 30MPG sticker on the window, put in exactly 10 gallons of gas and planned a trip of exactly 300 miles. In the snow. Any normal person wouldn't have even been in that situation, but the reporter then proceeded to use every opportunity to double down on his bad choices.

Tucked towards the end was a note about how the mileage estimate is indeed an estimate and that cold weather (or hot!) among other things can affect milage. Shocker.

Now finding out that the facts may not have been represented is even more curious.

[+] Thrymr|13 years ago|reply
To be fair, the reporter did leave a margin of error. He may not have understood the uncertainty in the mileage estimates, but he wasn't planning things to the mile. It doesn't seem unreasonable for him to have believed that a range greater than the distance planned by a factor of 2 was safe before parking the car overnight.
[+] unknown|13 years ago|reply

[deleted]

[+] iyulaev|13 years ago|reply
There's an interesting thread from the Tesla Motors club, with lots of input from actual Tesla owners:

http://www.teslamotorsclub.com/showthread.php/13633-NYT-arti...

From actual Tesla owners, the performance seen by the NYT reporter appears to be par for the course. To date most all-electric vehicles have struggled in the cold. The Nissan Leaf has a terrible time of it, with the range decreased significantly. I was honestly excited to see how Tesla S card would fare in cold weather, and how the Tesla engineers got around this problem. Disappointingly it looks like they didn't, and (anecdotally) the problem may be even worse on the Tesla S than on the roadster or even the Leaf. Bummer.

To everyone comparing the cold weather performance of the Tesla to an ICE: yes, ICEs do get harder to start and less efficient in the cold. But for an ICE, that kind of cold is significantly under 0 farenheit - most of the U.S. is at a low enough latitude that temperatures like this are rarely seen and modern ICE cars will start happily without the need for block heaters and other measures. The reporter had significant trouble at temperatures around 30F which even an air-cooled car from decades ago will shrug off. We're talking about maybe 10% of the population having to take special measures during especially cold times of the year (block heaters for temps < 0F) vs >50% of the population (plugging in overnight, every day, for temperatures <= 30F). HUGE difference

Another blog post which sounds a bit more horrific than the NYT experience, although the Tesla owner really takes it with a good attitude:

http://andwediditourway.blogspot.co.uk/2013/02/the-not-so-ev...

Other interesting information gleaned from the thread - 120V is useless for electric cars, you really have to have a dedicated circuit for them. And did I mention they hate the cold?

I'm rooting for Tesla and for electric cars. But I do wish they were rated to perform at lower temperatures, and that everyone (Tesla and reporters alike) was more transparent about this. I'd rather see a few people turned off on electric cars and the rest informed and trained with the care and feeding of the cars during winter, than to see people stranded out in the cold because they weren't aware of their cars' performance envelopes.

[+] Eliezer|13 years ago|reply
Naturally, on any occasion when it is actually possible to check a journalistic report against reality, the journalist will turn out to be lying. This is not absolutely universally true, but it is impossible to appreciate just how often it is true until you have been reported-on in a case where you know the facts yourself.

tl;dr of course they're lying, it's easier to make stuff up then investigate so why wouldn't a reporter always just lie?

[+] gfodor|13 years ago|reply
There really needs to be a phrase for this. I've noticed it myself. Whenever the news reports on something I happen to know a little bit more than average about, they almost universally get material facts (not just nitty gritty details) completely wrong. Taken inductively this is pretty damn scary.
[+] jstalin|13 years ago|reply
This needs to be the top comment. In a former life I was a local politician and currently I do some public policy work. I can say without a doubt that journalists do not print the truth. They print the story they want to convey. I've been quoted and misquoted so many times that I realized that the media just can't be believed. Now I do work on some government financial issues and media always gets it wrong, even when I show them government documents obtained by FOIA to show them they are wrong. The real kicker is that there's essentially no effective way to call media out on false reporting.
[+] untog|13 years ago|reply
This is not absolutely universally true, but it is impossible to appreciate just how often it is true until you have been reported-on in a case where you know the facts yourself.

No, in that case you have a single data point that doesn't prove a larger point.

Don't get me wrong, I have no data to prove either side's argument, but suggesting that almost every single article written is a lie seems like a high level of paranoia.

[+] jseliger|13 years ago|reply
>Naturally, on any occasion when it is actually possible to check a journalistic report against reality, the journalist will turn out to be lying

I don't think this is true "on any occasion"; that journalistic lying is news indicates that it rarely happens or rarely is caught.

I think it's possible to see this as an example of a problem with this individual journalist, or with the culture of journalism, without assuming "the journalist will turn out to be lying" in all circumstances.

[+] doktrin|13 years ago|reply
> "on any occasion"..."not universally true"

It sounds like you are basing a sweeping assertion on your personal experience. I certainly empathize, but you simply can't paint the entire profession with that brush Even with the "not universally" half-caveat, you are still implying journalists lie and fabricate more often than not.

[+] danso|13 years ago|reply
> tl;dr of course they're lying, it's easier to make stuff up then investigate so why wouldn't a reporter always just lie?

1. Lawsuits 2. Loss of credibility 3. Often the truth is more interesting than fiction

[+] eli|13 years ago|reply
Tesla previously accused BBC's Top Gear of airing a "phony" review and sued them. The case was thrown out by a judge who ruled that the review was essentially true and that no reasonable person would draw untrue conclusions from it. (my words)

I haven't read every last word on the case, but it seems to me that Top Gear gave Tesla a very harsh review... but that they didn't cheat or do anything really wrong.

IMHO, I would at least give the NYTimes a chance to respond before jumping to any conclusions.

Top Gear's take on the lawsuit: http://transmission.blogs.topgear.com/2011/04/02/tesla-vs-to...

Tesla's reply: http://www.teslamotors.com/forum/forums/how-we-see-it-top-ge...

Article on case being thrown out for a second time: http://www.guardian.co.uk/media/2012/feb/23/top-gear-libel-c...

[+] michael_miller|13 years ago|reply
I'm skeptical of Musk's claim that the review was fabricated. What motive would the author have to fake the review? He would lose all of his credibility as a reporter, essentially killing his carer if anyone found out. Seems like a really high price to pay.

That said, Musk also has a lot to lose by calling out a reporter for fabricating data. It's a pretty serious allegation, and he could get into hot water over it. Therefore, my intuition is that either: 1) Musk is not reading the data correctly, missing some important details, or 2) The data was recorded incorrectly by the car. My bets are on (2).

[+] smackfu|13 years ago|reply
Jalopnik has a response from the Times:

"The Times's February 10 article recounting a reporter's test drive in a Tesla Model S was completely factual, describing the trip in detail exactly as it occurred. Any suggestion that the account was "fake" is, of course, flatly untrue. Our reporter followed the instructions he was given in multiple conversations with Tesla personnel. He described the entire drive in the story; there was no unreported detour. And he was never told to plug the car in overnight in cold weather, despite repeated contact with Tesla."

http://jalopnik.com/elon-musk-super-pissed-about-new-york-ti...

[+] newman314|13 years ago|reply
I'm looking at this from a different angle. Based on what I read from this article [1], Tesla is able to send data from a car back to the factory and on at least one occasion has done so without the permission and knowledge of the owner.

"In at least one case, Tesla went even further. The Tesla service manager admitted that, unable to contact an owner by phone, Tesla remotely activated a dying vehicle’s GPS to determine its location and then dispatched Tesla staff to go there. It is not clear if Tesla had obtained this owner’s consent to allow this tracking5, or if the owner is even aware that his vehicle had been tracked. Further, the service manager acknowledged that this use of tracking was not something they generally tell customers about."

"There appears to be no reference to Tesla having the ability to track a vehicle’s location at its discretion in either the data recording section of the Roadster Owners Manual [Page 1-2, Column 2: PDF] or the addendum that covers the GSM connection [Page 9: PDF] "

AFAIK, Tesla has never addressed this publicly.

[1] http://theunderstatement.com/post/18030062041/its-a-brick-te...

[+] jessaustin|13 years ago|reply
I agree this is troubling, but sadly I don't think it will be much longer until most of us submit to this sort of monitoring by our insurance companies.
[+] imjk|13 years ago|reply
It's easy to write off Elon Musk's attacks on Top Gear and the NYT as an overzealous founder defending his company or as a savvy PR strategy against bad press, but you also have to keep in mind the number of parties that want to to see Tesla fail and the huge amount of influence they have, namely the oil and traditional auto industries. Most "revolutionary" companies come under similar resistance. I'm interested to see what facts Musk lays out.

Also, it's interesting to note the archive of the article's author: http://topics.nytimes.com/top/reference/timestopics/people/b.... Seems like he's a climate/energy specialist rather than an automobile specialist as I had assumed.

[+] vor_|13 years ago|reply
Implying that the the oil and auto industries have gotten to the NYT is a serious accusation. Incidentally, the NYT is sticking by its story and has called Musk's accusations "flatly untrue".
[+] Lazare|13 years ago|reply
Tesla really does themselves no favours by their confrontational stance with the media. I hope - for their sakes - they are on stronger ground here than they were with their embarrassing lawsuit against the BBC.

Backstory: The BBC show Top Gear reviewed a Tesla, and gave it a glowing review, but noted that it was very expensive, that it would only last 55 miles if driven hard on a race track, that the brakes broke once during testing, that if you run out of charge you'd have to push it, and that at one point it overheated and suffered reduced performance. Tesla hit the ceiling and sued for libel over every negative comment in the review. But as even they eventually admitted, every single claim was absolutely true, and a judge threw the lawsuit out as completely groundless. Tesla's argument was that it may have been true, but it was misleading, but even in Britain the truth is an absolute defence for libel, as 30 seconds with Google would have told them.

Now they're going after another news organisation, again claiming that a review contained lies. If they can't substantiate this one either, they're going to look like idiots.

[+] salimmadjd|13 years ago|reply
Horrible reporting by TNW! Musk claims, "NYTimes article about Tesla range in cold is fake. Vehicle logs tell true story that he didn't actually charge to max & took a long detour"

If you read the NYT, http://www.nytimes.com/2013/02/10/automobiles/stalled-on-the...

The reporter doesn't claim he had charged the battery fully in all occasions. He states how long he charged the car for and what the milage indicator provided.

I can argue Musk is trying to get ahead of the story and create doubt among potential buyers about the veracity of the story. That's all he needs to do.

Basically, Tesla will probably come out with data that shows the battery was not fully charged and hence why lower milage. However, the reporter says he only charged the car for the distance he thought he needed. Therefore, Tesla will be a head of the story and the headlines his PR will create is that the car was not fully charged. And most people, including readers of this site, will not do further investigation. Rest assure those who are still considering buying a Tesla will buy it not knowing if the battery might have a temperature range issue.

[+] natural219|13 years ago|reply
The length of the detour really matters here. Even if Tesla's claims were true, unless there was truly malicious reporting going on, I think even this kind of basic negligence is still a valid point against the Model S. Consumers might forget to charge their car properly, or not take into account detours/pitstops when planning for the Model S's range.

Note -- I absolutely love Tesla and I can't wait for them to prove everyone wrong, but that still doesn't make the initial claim entirely invalid. I want to see the data before I make conclusions.

[+] rthomas6|13 years ago|reply
I don't really see how this is different than forgetting to put gas in a car, other than the larger amount of time it takes to charge a Tesla.
[+] Jabbles|13 years ago|reply
I haven't seen one, but I'd think it's pretty hard to think you've fully charged it when you haven't.
[+] dave1619|13 years ago|reply
For those interested, here's an interview with Elon Musk on CNBC this morning. He explains his reasoning pretty clearly.

http://video.cnbc.com/gallery/?video=3000147320

I'm sure Elon Musk and Tesla are glad that they have the data logs for the trip. In my view, this is going to be key. All you need to do is compare the account by the journalist with the actual data and see where the discrepancies are.

It might be too earlier to tell w/o looking at the data ourselves, by if I had to bet I'd bet on Elon/Tesla for this one.

[+] ricardobeat|13 years ago|reply
Well said: "if you had a gas vehicle, filled the tank halfway, meandered through downtown manhattan, and then expected to reach your previous destination people would just think you're a fool"
[+] cjensen|13 years ago|reply
NYT takes facts seriously and they issue written corrections for even the most trivial inaccuracies. If the allegations by Musk are true, the article's author will be looking for a new job soon.
[+] lclarkmichalek|13 years ago|reply
That's good, as according to everyone in this thread, all journalists do is lie and every action they take is malicious.
[+] arjie|13 years ago|reply
Experience shows that this is a myth. Judith Miller was peddling rubbish for months (years, according to Salon.com) before she was stopped. The NYT isn't special and belief that it is so is dangerous.
[+] spikels|13 years ago|reply
I used to take for granted that what I read in the NYT and learned from other highly regarded sources was factual and thoughtful. Then I read an articles about a subject I knew really, really well and the reporter got it completely wrong. Then it happened again and again. This made me worry about the quality of the information on subjects I don't know about.

I began to realize that journalists are not experts in all things or sometimes even one thing. Instead they are usually simply good writers operating under tight deadlines. And their goal is to write pieces that attract the attention of readers not simply provide accurate information. Lastly they are humans who make mistakes and have biases.

Take everything you read with a grain of salt. Think about how likely it is to be correct and not sensationalized or biased in some way. Check with others sources before you add what you read to your knowledge. The most dangerous thing is to think you know something that is either not known or wrong.

[+] gdeglin|13 years ago|reply
The NY Times article didn't pass the sniff test the first time I read it.

If you look at the map on the article, it clearly shows that the writer chose not to charge in Manhattan when remaining range read 79 miles and destination was 73 miles away (he barely made it). Later he leaves Norwich after only charging the car up to 32 miles of range remaining while the destination is 68 miles away... No wonder he ran out and had to be towed after 51 miles.

http://www.nytimes.com/imagepages/2013/02/10/automobiles/10t...

Oddly, some of this data is conveniently excluded from the article. The writer claims Tesla cleared him to drive from Norwich to Milford (68 miles). But he fails to mention that at the time the car reported 32 miles of range remaining (As indicated in the data on the map). Something is very fishy here.

[+] codex|13 years ago|reply
It's a bit disingeious of Musk to propose that journalists repeat this trip, knowing full well that the problems reported in the original article stem from cold weather. The weather on the East Coast is getting warmer by the day. It is almost spring. Even if Tesla can tell each journalist to stop charging at Norwich at the same point they did originally (assuming they can determine that reliably), the battery state at that point, and going forward, will be different because of the weather.

The sensationalist part of this review is the bricking of the car. This happens shortly after the reporter claims that "after an hour they (Tesla) cleared me to resume the trip to Milford." So, any detour is only meaningful to the outcome of this review if it occurs after this clearance, because at that point Tesla HQ knows what the range of the car should be, and whether or not he will make it, and when to tell him to stop charging. Milford is a straight shot from Norwich. If a detour did occur in this critical period, it would reflect very badly on the author.

[+] abat|13 years ago|reply
The thing about product reviews in mainstream publications like the NYTimes, is that their goal isn't just to tell you how good the product is. Most of the readers aren't actually on the market for a Tesla, they just want to be entertained and feel like they learned something new. To reach these casual readers, the reviews really need to be narrative stories. "Range anxiety" makes for a very good narrative because it adds a layer of suspense (ie "will he make it?"), so it makes sense that the reviewer would have a motive for faking the review even if his goal isn't to hurt Tesla.

That being said I have no idea if the allegations are true and am eagerly awaiting Tesla's full blog post with evidence.

[+] cryptoz|13 years ago|reply
This morning would have been a wonderful time to buy stock. TSLA was way down (due to this review?) and earnings are coming up soon. This makes me wonder if the NYTimes or this reporter had some ulterior motive; a conspiracy to discredit Tesla? A personal vendetta? Why would a reporter lie about the test?
[+] avar|13 years ago|reply
There's probably a much simpler explanation: That automotive journalists are really lazy, have a story in mind before they ever drive the car in question, routinely do stuff like this, and are only being called out now because of black boxes being embedded into some newer cars such as Tesla's.
[+] cjbprime|13 years ago|reply
Stock prices usually go down on extremely-hyped stocks just before earnings; I'm not sure the review had much to do with it.

> Why would a reporter lie about the test?

To get a story that's more interesting than "I tried this car and it was good".

[+] tokenadult|13 years ago|reply
From the update to the submitted article: "Update: A New York Times statement as reported by CNBC

https://twitter.com/CNBC

doesn’t mince its words: 'Jan. 10 article recounting a reporter’s test drive in a Tesla Model S was completely factual [...] Any suggestion that the account was "fake" is, of course, flatly untrue.'"

Well, that joins issue directly with what Musk is claiming. Now it will be interesting to check the facts.

Earlier Hacker News thread about the New York Times review:

http://news.ycombinator.com/item?id=5191086

AFTER EDIT: I wonder if the reporter had a GPS-enabled tracking device on his person while he was doing the reporting? Maybe, maybe not, but that would be one more way to establish where the reporter (and, thus, presumptively the vehicle) was at different times during the test drive.

[+] revelation|13 years ago|reply
The car has a GPS on it, and (for owners) theres a REST API from Tesla that will relay its coordinates to you. I assume they are logging positions when logging is enabled.