[sigre]

Definitely. From a technical standpoint, it's Rails app on Heroku (using unicorn), using Sidekiq. I've got a ton of background with Rails and scaling on this platform, though not a lot with Sidekiq. I'm very excited about the possibilities with this though, and I've used redis quite a bit. On our backlog is to do some serious load testing. I'm also quite aware of the recent RapGenius/random routing stuff.

I'm planning to do a series of blog posts about how we built the site and some cool lessons we learned.

From a marketing perspective, the plan is to make an absolutely killer product that developers will enjoy using, and will tell anyone within earshot of it. We also have a couple of cool features that haven't been tried before with push notifications that I think will be intriguing enough to land us some general tech press. I don't have terribly specific scaling plans around marketing yet, as I don't want to put the cart before the horse (i.e. I want to prove there's a product-market fit first, then spend more effort on getting the word out.

[argonaut]

I would avoid prematurely optimizing. Scale when you need to scale. Right now it's pretty clear that scaling is the least of your problems.