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Chec(kout) - Sell anything, anywhere. A platform for longtail ecommerce.

76 points| devan | 13 years ago |trychec.com

66 comments

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[+] marknutter|13 years ago|reply
Not really related to the product idea (there've been a raft of gumroad-type services launching lately), but has anyone else noticed the absolute explosion in blurred background images in designs these days? I swear the vast majority of new startup landing pages involve a highly blurred background of some kind.
[+] ultimoo|13 years ago|reply
It makes the landing page similar to a photo captured with an expensive lens on a high quality camera, where the foreground (text and logos, in this case) is in crisp focus, whereas the background is said to be in [bokeh](http://en.wikipedia.org/wiki/Bokeh).
[+] brador|13 years ago|reply
Seems like we get a site like this every few days. Are they making crazy money or is there some other reason everyones is making one? Are they just really easy to make? Maybe because payment process disruption has occurred? What's up?
[+] devan|13 years ago|reply
Most of these sites will go down due to one big hurdle. Payments.

Underwriting merchants and get verified by Visa/MasterCard as a payment service provider is a bitch. Aggregating credit cards is a heavily regulated area - but most of these sites are unaware of this issue.

We initially started on Stripe, and got told what we were doing was unregulated/not allowed on stripe, so we then grabbed a coffee with them and learnt about this process.

In fact I was grabbing coffee with Sahil (Gumroad) a few months ago and they've just run into this issue themselves - which they are starting to solve. so you'll probably notice them asking you for more information to underwrite you, unless they find a way around this.

That's also why we ask users to go through an activate process.

[+] callmeed|13 years ago|reply
My guess is that it's because payments are much easier thanks to online and developer-friendly merchant systems. PayPal has had IPN for a long time. Then there was BrainTree and open-sourced libraries like ActiveMerchant. This made billing for your own app and some marketplace options easier. We do 3rd party payment aggregation with NextProof (www.nextproof.com) and I still get an email every week from someone who read an HN post I wrote 2+ years ago. But after the financial crisis, most merchant underwriters frowned upon payment aggregation.

Then all the billing/charging services came along. Recurly, Chargify, Spreedly, CheddarGetter, etc. These made billing and charging your own customers easier. They never really handled "products" but I think they paved the way a bit by showing that having easy APIs is important.

Now you have services like Stripe. So, you can do recurring billing and individual charges. You can let your customers setup their own accounts (via Stripe Connect) but still keep the business logic in your app. This also takes care of the disbursements/payout issue and puts the onus of chargebacks on the user. The API is easy. PCI compliance is not as much of a problem. Transaction fees are in line with PayPal (but our BrainTree fees are lower). You can build a tool like this, a marketplace like Etsy, a crowdfunding site, etc. ... If you look through Stripe posts on HN, the biggest gripe is always international payments. I built www.bngal.com because it was easy and fun.

It will be interesting to see what's next ... possibly integration with in-person payment systems (like Square) or maybe cardless payments (linked to bank account?).

[+] devan|13 years ago|reply
Link based selling has been around for years. 2checkout, 1shoppingcart, ejunkie etc...

I started working on Chec in late 2010/early 2011, before groad launched. (https://www.facebook.com/checkoutbyswipe, if you wanna trace down to the day that page was setup) - It's a long story between then and today.

Short Version - University in England -> AngelPad Incubator -> Raised large seed -> Founder Split -> Had to rebuild new company.

[+] sylvinus|13 years ago|reply
My 0.02c: you should change the name. If you already have to append "(kout)" to explain it to hackers, it will be 10x more difficult marketing it to a larger crowd. Or you can start printing stickers that read "you know, without the 'k'" ;-)

Apart from this, great design!

[+] liquidise|13 years ago|reply
$0.02 or 2¢ =P
[+] sim0n|13 years ago|reply
In what ways is this different to Gumroad [1]?

[1] http://gumroad.com

[+] devan|13 years ago|reply
Gumroad's a platform for people who want to sell digital things they create and has a 5% fee.

We're a platform for long tail merchants. So for example - you'd sell the psd your not going to use in your app on gumroad, but you'd sell the final app through chec. - if that helps. - we also only charge 3.5% and can do a lot more with downloads + handle physical products.

We position ourselves between Gumroad & Shopify (if they did payments).

on a side note - me and sahil know each other well. Back in april 2011 when Chec was called Kout I actually reached out to him to join Kout after he launch groad on hackernews. He said "you've already built the software why do you need me" but we've kept in touch and occasionally get coffee and discuss the space.

Link based selling has been around for years. 2checkout, 1shoppingcart, paypal, ejunkie, quixly etc have been at it for a while. I came up with the idea for Chec after i ended up throwing a PayPal checkout in an iframe for a info product i was selling.

P.S - if anybody is wondering about the 2 year gap between launching - that story will come to light shortly.

[+] MichalBures|13 years ago|reply
TL;DR Use UTF for Seller's name.

Looks like a bit better Gumroad. Design is nice, blah blah blah. Why I'm writing is this: when activating account what the hell is supposed to be Seller's Name?

This annoying popup keeps telling me "Must contain only letters, numbers, or - ( ) , . ' &". I must say I haven't seen many names with numbers or ampersands in it. If it's meant to be a username, than ok but say it specifically. If it's really meant to be a name - it's 2013 for Ozzie's sake, use the damn UTF.

[+] zaidrahman|13 years ago|reply
Who is your competitor? PayPal, Gumroad, Shopify, Stripe, Square?

How would Chec work for the following cases:

* A non-profit selling shirts to raise funds.

* A freelancer charging for his work. Essentially, a money transfer.

* A SaaS style service charging $5 a month.

* Charging for a PSD.

[+] yookd|13 years ago|reply
Like Devan stated below - "We position ourselves between Gumroad & Shopify (if they did payments)".

In the future, we plan on adding widgets that will work within our application that will cater to some of the cases you pointed out. Some of these widgets will include date/time charging (tutor offering hours/days of work) and subscription based charging (SaaS service you mentioned). Of course, we're not limited to just that.

As for the PSD, we host the file for you so all you need to do is upload the PSD and after the checkout process, the buyer can immediately download it.

[+] lysol|13 years ago|reply
It'd be cool if there was some option to post stuff to Craigslist or auto-format copy/markup for Craigslist, but that's just me asking for my own Pony. I like the look and ease of listing stuff.
[+] devan|13 years ago|reply
We looked into posting directly to Craigslist for you, but its against their T&C. :(
[+] ecaroth|13 years ago|reply
Love your site design - great use of whitespace and big, bold images! It would be nice to see a sample of a cart/page before signing up so you know what your "shop" will look like..
[+] yookd|13 years ago|reply
That's a great idea and we plan on adding a sample page very soon.

For now, you can view the video under the "Beautiful Checkout" section on the main page. It will show you a sample page and flow of the checkout.

[+] ante_annum|13 years ago|reply
The site is impossible to use on mobile.
[+] autoreverse|13 years ago|reply
Congrats on the launch - looks cool.

Do you support withdrawal of funds to non-US bank accounts?

Can't see this in the FAQ.

Likewise there don't seem to be any limitations on seller location. Are there any?

[+] robinjfisher|13 years ago|reply
Just an FYI, your layout has about 10% white space on the right hand side when viewed on iPad mini. Caused by the card fan lower down the page.
[+] devan|13 years ago|reply
Yeah just noticed that one, same in IOS. Working on fixing it up.
[+] sjs382|13 years ago|reply
It says that you handle physical products and delivery. How do you do this? Or do you just offer delivery for digital item sales?
[+] devan|13 years ago|reply
We provide region specific shipping options for physical products, and will be doing tight integrations with UPS, Fedex, RoyalMail apis to help you with fulfilling physical items.
[+] abdophoto|13 years ago|reply
This is really great. Perfect for things like Craigslist. Think you video could be a lot better. Keep up the awesome work, though.
[+] pogosian|13 years ago|reply
It doesn't seem to work. I created product, but when I click "Secure Checkout" button on product page nothing happens.
[+] devan|13 years ago|reply
can you link me to the product checkout?
[+] rgbrgb|13 years ago|reply
What is longtail ecommerce?
[+] sv123|13 years ago|reply
Is there a way to order more than one product at a time?
[+] devan|13 years ago|reply
We're working on that.
[+] arkitaip|13 years ago|reply
How do you handle charge backs and fraud?
[+] devan|13 years ago|reply
heuristics & 3 strikes with chargebacks and we lock your account.

But we've got a lot to do here.

[+] qdawg|13 years ago|reply
This is awesome! Good job!