The Rise Of Mobile Shopping & The Future Of Retail

[popmikeup]

There are an increasing number of retailers seeking to enhance engagement, from Levi’s Craft Of Music campaign, to Westfield’s Future Fashion events, exciting fashion start-ups like TheEdit @wearetheco and the Vogue-sponsored Fashion Night Out across London’s West End. Even pure-play online retailers like Capital One or eBay are increasingly experimenting with physical spaces and pop-ups to build engagement.

It may seem obvious, but physical engagement with a brand or community or product is the core advantage that a ‘shop’ - or increasingly ‘pop-up’ - enjoys over an online experience. Mobile computing is an agent in this physical to digital (or vise versa) journey.