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EBay is about to increase its seller fees to 10%

107 points| anigbrowl | 13 years ago |pages.ebay.com | reply

98 comments

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[+] anigbrowl|13 years ago|reply
If you were looking to dirupt eBay's business model, you couldn't pick a better time.

While considering a price adjustment on a high-value item I'm selling, I went to their fee calculator to explore some other price points. I was mystified to see not only the fee I expected of ~$55, but a 'New Fee' of $123. Thinking I'd made a mistake, I explored further, and noticed that as of April 16, casual sellers who don't have an eBay 'store' will be charged 10% of their final sale value in fees. Store owners will keep the existing fee schedule, but it will cost them a monthly fee beginning at $16/mo. Add in the 3% Paypal fee and they're taking a very large cut. For many categories of goods, this represents a doubling of current fees.

I only discovered this by accident; I listed the item yesterday and there wasn't any warning about an impending fee increase. They haven't sent any notifications by email or to my eBay mailbox either; seems this is being rolled out quietly.

Now I'm lowering my price in search of a quicker sale rather than risk paying an extra $70.

EDIT: I've just realized that this fee increase begins right after Tax Day in the US - when many people list and purchase items because it's time to pay taxes or receive a tax refund. I've always defended moderate eBay fees because they provide relatively smooth access to a big marketplace, but not any more - this is pretty sleazy.

[+] Jsarokin|13 years ago|reply
Interesting to see this move by eBay - we've found that high fees for casual sellers is a huge pain point. By focusing their fee structure towards power-sellers they also happen to be alienating a large group of casual sellers.

We're trying to solve this problem (among others) with our product SellSimple. Free app, free postings, and 5% if it sells.

Check it out, would love to know what you think: http://sellsimple.com

Disclosure: co-founder of SellSimple

[+] salman89|13 years ago|reply
Why is this a good time? User acquisition in this space is expensive, and I don't think eBay raising their sell side fees makes a huge difference in bringing in consumer traffic. Sellers still have to list on eBay due to sheer volume. eBay may lose some sellers who no longer have a profitable margin, but I don't think you lose an equivalent amount of buyers in the process.
[+] CamperBob2|13 years ago|reply
If you were looking to disrupt eBay's business model, you couldn't pick a better time.

Well, you may need to wait another 10+ years for their "business method" patents to expire.

[+] api|13 years ago|reply
Their site is rather awful too. Someone needs to Hipmunk them to hell and back.
[+] Nursie|13 years ago|reply
Is gumtree a thing in the US?

Worked very well for me in Australia and was mostly free (you only pay for 'premium' listings). You did have to sell locally and usually actually meet the people you were selling to, but it did seem to work.

[+] t0|13 years ago|reply
Good find.

I'm surprised they haven't been disrupted already. The only real secret sauce they've got is a huge amount of traffic. How could you ever compete with a household name where success is determined by traffic and volume?

[+] GFischer|13 years ago|reply
I'm not sure if it holds for all items, but for the collectibles I buy, most of the sellers are actually companies, which are better served by their own ecommerce platform, but use eBay due to the discoverability / traffic.

There are thousands upon thousands of small stores - I believe the alternative to eBay should be a vertical search engine that aggregates all those stores.

Maybe a homogeneus e-commerce platform (with some sort of discoverability for their items) + vertical search engines.

For the individual "garage sale" sellers, something like Craigslist or other classifieds, that just has a listing fee and doesn't handle payment & shipping.

[+] paulhauggis|13 years ago|reply
There have been so many startups over the years that have tried to replace Ebay. They almost always failed.

Why?

1) Buyers need to trust the sellers and without the history and system already in place, it's not going to happen. You didn't need this system in place when Ebay started, because it was such a new idea.

2) Without the buyers, the sellers won't bother. I've been a seller for a couple of years and all of the smaller sites combined don't even compare to the number of sales I get on Ebay (Amazon is the other big marketplace).

I don't even waste my time on the other sites anymore.

[+] e40|13 years ago|reply
The elephant in the room is this: ebay is all but impossible to use for big ticket items. I tried to sell a camera (>$1000) and after two months of agony and several failed auctions, I pulled out of ebay and immediately sold it on craigslist.

Why? Fraud. The first time, I didn't set the option to only sell to established users. I got bids from people with minutes-old accounts that I knew were fraudsters waiting for the end of the auction. Sure enough, they tried to pull a scam and I contacted ebay. After weeks they ended up locking that account. I relisted and the same buyer bid, even though I really cranked up the safety controls that an ebay customer support rep told me to use. The winning bidder? Account created 5 minutes before. I called ebay, said the email I got from the winner was a carbon copy of the first, fraudulent bidder's email.... it still took weeks while I waited for the auction to be voided. The total time I lost was well over a month.

On Craigslist, I definitely got a bunch of scammers, but they had no power over me. I just ignored their emails and waited for someone serious, which didn't take but a few days and we finished the deal at a local bank. We were both happy with the transaction.

I will NEVER use ebay to sell again.

[+] illuminate|13 years ago|reply
The not-caring about shill bidders to the point of hiding their names is also terrible for buyers.
[+] nilsimsa|13 years ago|reply
Many years back I was trying to sell my ipod on ebay. I restricted to the US only because I didn't want to deal with overseas shipment. The winner goes on to tell me that he is on a short trip to the US and to ship to his hometown in Nigeria. Feeling a scam going on, I worked with ebay to get the auction voided to resubmit. By the time that was done, Apple released a new ipod and the value of my old one plummeted.
[+] anigbrowl|13 years ago|reply
I have actually done OK with that up to now, and have defended them for it before - but I've been using eBay a long time, set fairly restrictive terms, and trade specialty rather than general consumer items, so I'm generally dealing with knowledgeable counterparties.
[+] ChrisNorstrom|13 years ago|reply
YES!!!! The new price changes are actually going to save me money. Plus they're still cheaper than AMAZON.

FYI: I sell on both Amazon and eBay. On ebay I pay for "Buy it Now" listings ($0.50 insertion) and 11% final value fee. So for me the cost is going to drop by 1% and .50 cents.

eBay is doing this to compete and catch up to Amazon. Auctions are a fad on their way out, and "buy it now" is where it's all at. Store style.

Amazon fees are MUCH worse than ebay + paypal fees combined, btw. Plus on Amazon you can't have calculated shipping so you have to buffer your shipping. I had to lie about my calendar weighing 4lbs just so I can force Amazon to calculate shipping more fairly. So sometimes you lose some money and sometimes you win. While on eBay calculated shipping charges buyers based on dimensions, weight, and destination so you charge your buyer the exact shipping cost down to the penny.

The problem with the OLD ebay rates is that they discouraged people from posting "Buy It Now" items. There's a barrier to entry. If you wanted to sell, lets say, 10 products on ebay with a "buy it now" price you had to pay 0.50/listing (not per item or sale) and they would be on there for a month /or/ until that item's quantity reached Zero and sold out. Now, you can put up to 50 items on ebay for free.

Ebay's old prices favored Auctions, ebay's new prices favor store style listings. It's now cheaper to start a store on ebay.

[+] anigbrowl|13 years ago|reply
I would love to know what has an 11% FVF, because I can't find it in their fee calculator. I agree that the new fees work out slightly better if you don't have a store and if you are selling items under $90. On the other hand, eBay lets you charge precise amounts on shipping but it takes the same commission that it does on the FVF. So if shipping an item costs $20 you'll end up paying $22 - $20 to the shipper and $2 to eBay.

I actually prefer Buy It Now to auctions, but I don't agree that they're a fad on their way out. Perhaps that's because I tend to trade high value rather than commodity items. I don't sell on Amazon and have no opinion about their fee structure; looking at at my own sales history it seems like eBay was about the same or very slightly more up to now, but Amazon will be significantly cheaper going forward, at least for anything over about $100.

EDIT: for my items, the fees are higher than eBay. YMMV. http://www.amazon.com/gp/help/customer/display.html?nodeId=1...

[+] vinhboy|13 years ago|reply
I just started selling on Amazon, but I break out in sweat thinking about how the hell I am going to handle returns. Amazon is known for their Costco style return policy. How do they expect a small time dealer like me cater to people's retail whims?

Also, my first time on Amazon, someone from a US military base in a foreign country ordered my product. Crap. I have never had to ship anything out of the US.

With eBay I can specify no returns + US shipping only. My experiment with Amazon is probably over. I like how fast things sell, but I think eBay makes more business sense for small timers.

[+] tempestn|13 years ago|reply
Here's a great comparison of the old and new fee structures: http://ebaystrategies.blogs.com/ebay_strategies/2013/03/part...

While it does probably amount to an increase overall, there are certainly plenty of situations where the fees will be lower. And without doubt, they are now far simpler than before, which is important. Being able to quickly determine what it will cost to sell an item on eBay may well make casual sellers more likely to do so, even if they end up paying slightly more on average than with the complex rules.

[+] anigbrowl|13 years ago|reply
It's OK if you have a store, but you are paying a monthly fee for the privilege and FVFs are close to what they are now. As an occasional seller who does maybe 5-10 moderately high value trades a year, it's a terrible deal - simplicity is not worth hundreds a year in additional fees, or an equally complicated 'store' that I have no wish to rent.
[+] ck2|13 years ago|reply
Actually the cost to sell on ebay will be closer to 14% since paypal is practically mandatory and they take 3.3%

I wonder what they are going to do when all the bigger ticket items start disappearing from listings, except for those with $250 a year stores of course.

[+] jrockway|13 years ago|reply
As a casual eBay seller, I don't really care about the fees. I mostly want to get rid of stuff and make more money than I would if I threw it in the trash. 1%, 14%, 99%... it's all good.
[+] thenextcorner|13 years ago|reply
Headline is disturbingly inaccurate

Don't you know that this is a simplification of the fees for casual sellers, where before, there were multiple tranches for listing an item, and if it sold successfully, you also paid a final value fee.

The new fees represent a simpler and better to understand system, where the first 50 items per month for casual sellers are free to list, and easy to understand final value fee.

This is in fact a decline in % of what you would pay!

[+] anigbrowl|13 years ago|reply
That's absolutely not true. It's simpler but the final value fee is quite a bit higher. Yesterday I listed an item for $1200, which would have a total fee of about $56. Four weeks from now that would rise to $123. I assure you that I checked my facts and figures carefully before choosing to post here.
[+] readme|13 years ago|reply
For someone who's only selling one thing every now and then it's a totally bad deal.
[+] WatchDog|13 years ago|reply
They obviously don't see much value in the casual seller. Buyers have a better eBay experience when buying from an experienced seller, better descriptions, faster shipping and communication and less disputes. eBay owns a lot of other auction site properties[1]. They probably want to differentiate their brands, have eBay focus on power sellers selling new products and have their other brands focus on the casual sellers selling used products.

[1] http://en.wikipedia.org/wiki/List_of_acquisitions_by_eBay

[+] pravda|13 years ago|reply
I don't think there could be a slimier company then Ebay. I wish Taobao would come to the US and crush Ebay like a Zhong Nan Hai cigarette butt.

"Ebay may be a shark in the ocean, but I am a crocodile in the Yangtze River. If we fight in the ocean, we lose — but if we fight in the river, we win." --Jack Ma.

[+] buro9|13 years ago|reply
Thank you eBay!

Seriously, classifieds and auctions of niche items is precisely where I'm headed and the more that eBay taint their product in the eyes of sellers and buyers, the better.

[+] zengr|13 years ago|reply
Wait, what? The title is completely misleading. It's not an absulute increase from 9% to 10%. The fee earlier for all the sellers was 9%, now for ebay store owners (which mind you is a lot) get rates like 4%, 6% etc based on what items they are selling.

So, ebay is actually giving great price to sellers who sell at scale (now they can open an ebay store, which is definitely a good deal!). They are just trying to promote the adoption of eBay Stores which helps their business and sellers! What's wrong with that?

When Mr. SellSimple reaches the scale at which eBay does their business, we will see how "good" they play and we start critizing them when they actually try to make money (4% cut won't help you in scaling the business).

For casual sellers (the guy who sells his iphone once in 2yrs): They will need to pay 1% extra, which is frankly not much. I sold my iphone4 after 2yrs for $240 + $6 shipping on eBay. I don't mind paying 1% extra.

[+] anigbrowl|13 years ago|reply
The fee earlier for all the sellers was 9%

This is not true. It was pretty much the same as the store owner structure with a range of fees for different categories. Don't you think that I checked my facts before posting?

You can verify this for yourself using the link below; for example, on a musical instrument selling for $1000 you save $0.50 in insertion fees but your final value goes from $63 to $100. For cameras and consumer electronics, including phones, the increase is greater, from $51.50 to $100. I trade several pieces of quality pro audio gear a year; these changes would cost me hundreds $ in either final value fees or monthly store fees.

http://pages.ebay.com/sellerinformation/news/Feecalculator.h...

[+] lgeek|13 years ago|reply
I'm just saying, it's been 10% (with a £75 cap)[0] for ebay.co.uk for as long as I can remember. It's still widely used.

The news to me is that other countries used to get lower fees. I wonder why.

[0] http://pages.ebay.co.uk/help/sell/fees.html

[+] Osiris|13 years ago|reply
eBay used to be the place where you could put all your old junk and get some nice cash for it but lately it seems to be entirely focused on resellers (stores) rather than people selling junk from their basement.

Now it's all $1.00 items with $16.00 shipping fees.

I've been using Craigslist to buy/sell. I would prefer a place that was targeted specifically at casual sellers.

[+] shoply|13 years ago|reply
Open a shop with us on Shoply.com. Quick, simple, easy. Benefit from our marketplace and existing traffic. We're a startup and exist to democratise commerce and help sellers showcase and sell their products.

No fees whatsoever for all HN affiliated sellers. hit us up at [email protected] and we will upgrade your account for free forever.

[+] nodata|13 years ago|reply
Was going to signup, and then I saw Facebook login and Twitter login, so left.

Edit: then I went back to double check and saw the little "sign up with email" link. Hurrah!

Edit2: it would be nice to view things near me. How do I search by geographic location?

[+] lewisflude|13 years ago|reply
Something is going to replace eBay but somehow your landing page doesn't entirely convince me that Shoply is going to be that thing.
[+] rrouse|13 years ago|reply
I wouldn't be surprised if Shoply has a run in with Shopify in the future. Such similar names in the same space
[+] Kequc|13 years ago|reply
Sure ebay has always charged huge fees for absolutely nothing other than having a recognised domain name. Their software is terrible they've just been around forever. They don't actually do anything, their terrible software keeps churning out money for them because they were in the space first.

This entity encompasses Paypal too, another very terrible service that simply won't ever go away.

Allow my distain for other people to show through. People will continue to use ebay and paypal, as they have been for far far too long regardless of any fee increase. It is the same reason people still use Facebook. Because the synapses in their brain get configured one time, set and forget. Use facebook forever.

Use ebay forever, use paypal non stop. Buy EA products. Keep paying your cable tv bills. Oppose change when it is ever actually finally suggested and put fourth by congress.

God this world is stupid.

[+] blowski|13 years ago|reply
Actually, for some people, spending time looking around for a new service, deciding which service to use, learning to use that new service, configuring it for whatever you need, etc, is a LOT of work.

If your whole business is pointing to eBay, or all your friends and photos are currently on Facebook, you've got to tell everyone that you've just changed URL.

There's a lot of cost in changing. Sometimes the cost of staying with a service outweighs the cost of changing. You shouldn't assume otherwise.

My Nan has never changed her gas or electric provider in the UK ever since energy utilities were privatised 20 years ago. Sure, she's probably wasted thousands of pounds and she knows that, but she's happy. Meanwhile, we've changed provider about 10 times - and I honestly can't say that the savings have brought extra happiness.

[+] acuozzo|13 years ago|reply
> People will continue to use ebay and paypal, as they have been for far far too long regardless of any fee increase.

Challenge: Find me a Runco LJR-II Laserdisc Player for sale outside of eBay.

If you do, then I'll delete my eBay account and learn to live without it.

[+] mehwoot|13 years ago|reply
Yeah, or, people use eBay and Facebook because that is what everyone else uses and those sorts of websites are useless unless there are lots of other people using them.
[+] dreen|13 years ago|reply
I was successfully deterred off eBay when I tried to sell a hot item (recently released top range smartphone), other people selling same items just register bogus accounts and sabotage your auction. Getting insertion fees back is not always guaranteed, I spent almost £40 on them. Fuck eBay.
[+] homosaur|13 years ago|reply
I couldn't give negative feedback to a nonpayer fake buyer because I sold the item 2nd chance. That will be my last trip ever to eBay to sell anything.
[+] marban|13 years ago|reply
http://www.flipso.com is a solution for classifieds within private groups. Zero fees.

Disclosure: Founder, together with Idealab

[+] tocomment|13 years ago|reply
I've found selling on Amazon to be a good alternative for most mainstream, easily shippable items. You don't have to fool with writing your catchy description and worry about auction timing, reserve prices, etc. And I'd guess the fees are lower?

Do you guys agree? Are there other good alternatives?

[+] dcc1|13 years ago|reply
I was planning all this week to make a classified site for bitcoin sales and exchanges

with 0 fees, its up to buyers and sellers to deal between themselves, making money on related advertising instead and maybe seller verification

what do people think of that idea?

[+] salman89|13 years ago|reply
I'm wondering if eBay is making an attempt to remove low-margin products off of their screen estate and make a play in higher margin listings.
[+] illuminate|13 years ago|reply
eBay has been moving away from individual sellers and trying to court larger scale "shops" for several years now. It's pretty terrible for anyone who isn't doing it fulltime.