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seancron | 13 years ago

That sounds really interesting. Could you describe how you do that a bit more?

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erichocean|13 years ago

Sure. The simplest approach is to use a naive Bayesian classifier (you can find a bunch of open source implementations).

In my app, I actually track client-side actions -- essentially, clicks, but with more context. Anyway, you can treat a single user session like you would the text of an email, where the "actions" are the words.

From there, all you need to do is capture a bunch of sessions and tell the classifier which users are not strong computer users and which know what they're doing, passing the corresponding "documents".

Now you can feed in new documents and determine which of your users know what they're doing, and which aren't really computer users.

(It my experience, people fall into one of those two camps.)

robflynn|13 years ago

I have done something similar before but also measured which content was being consumed. Are they readers, listeners, or watchers?

Eventually, you can pretty easily detect the best way to approach each potential client from a marketing perspective.

raviparikh|13 years ago

We've been thinking about a lot of the same things you mention here. Send us an email at team@heapanalytics.com, I'd love to chat some time.