[martinced]

Excellent! The $6 / set for the first run, if he sells all his sets, is precisely what I just had computed.

(I just love the article by the way).

But I've go not idea how he arrived at $11.37 / set, can someone explain this as if I was a five years old? (but a five years old who could compute the net to be $6 in 20 seconds ; )

What I also understand is that if he prints more than the first run, then his $1500 design, $69 domain ($69 for a .com WTF !?) and $150 for coding+shopify integration do not need to be taken into account anymore. So if he sells his entire first set and make +$2000 / $6 net profit per set, then on his second set he would make about $11 / set for the second run. Is that the $11.37 !?

I take it the marginal cost is about $9 (you still need dice, papers, stickers, etc.), but you don't need design + coding + domain name anymore.

(btw I'm a dev, not an economist / accountant / whatever)