Yeah, I basically agree. His mainstream work is what he's known for, and it's probably why self-avowed intellectuals (academics in film studies or film theory) don't consider him an intellectual. For me it's that even with his online work, he's much more of an everyman than an ivory tower guy, which is why the label of "intellectual" doesn't quite fit. This isn't bad or good, this is just how I see it, and it says nothing about his own intelligence. Finally, I think it's quite possible for depth within a review format. I like the ones in Variety: they're deeper, yet they don't give it away. Then again, they don't have as much mass-market appeal.
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