[ramanujam]

In enterprise sales, setting a common open price is very hard. If you look at the current offerings of Optimizely, they want to call you if you want to buy a package that is > $360/mo. The reason is, it might be based on the site traffic, level of service you are picking and a few other factors. Also, each sale will have legal contracts that might drag on for months with pitches to several members from the buying organization and negotiations.

In addition, your product offerings keep getting better every quarter and you also want to test varying price points, offer discounts and compete well against several competitors in the process. If you are going after a market trying to acquire 1000s of customers paying $xxx/month having a transparent open pricing works great but it doesn't when you are targeting enterprises.

Disclaimer: I work for monetate and we do have a pricing page that explains to the buyers on what to expect. http://monetate.com/products/packages-and-pricing. Also, most of the enterprise buyers are used to this kind of setup and putting a price tag on your website doesn't really work.

[jacquesm]

> I work for monetate

Looks like you have some serious competition.

[untog]

He still makes some good points though.