[ConstantineXVI]

Taking it out of USD and changing the units around (even though it's just dropping a decimal point) mentally disassociates 'Amazon Coins' from USD. Microsoft goes even further on the Xbox, 1 USD (+ local sales tax) buys 80 MSP; so it takes a moment to realize an 800 MSP game is actually $10.

[kevinpet]

I've seen this many other places. They seem to intentionally choose hard-to-calculate multiples. No one ever sets them at 10 or 100 to the dollar.