[ibrow]

I am probably not making myself clear

> Is it because i drew the wrong crowd? Is it because they don't know me? is it because adwords conversions are usually very low so do i need to pay for more traffic?

You don't just put up one ad using some keywords and be done with it. You constantly tweak, seeing what keywords people are using to find your ads, which keywords have the highest click through rate.

When I did this for a little idea I was thinking of doing, this was incredibly helpfu

The product I was think about doing was related to niche websites. I thought most people would use the word "niche" to describe them, it quickly became apparent that the real word people used was "affiliate" I saw "affiliate" appear a lot with related keywords and in the stats on the site, so I added an adword targeting that and related keywords, CTR doubled.

Using adwords helps you define and recognise the crowd you draw so you can best cater to them.

> If it actually is because my product sucks, then cool.. But what do i change?

Again, don't keep it static. In my experiment above, the first 100 clicks saw no interest. I changed some wording, a tiny improvement (less bounces etc). I changed the price, less bounces. I added FAQs, less bounces, I tweaked the available functions - possibly people would want feature X. Bang! people clicking on the "order now" button. Feature X is what people want

> There is no way to know this; which is why i believe the buy button is not the way to go.... at the beginning.

Seems like you haven't tried it, ;)