[jugglinmike]

The real irony comes from the author's claims:

> Unlike reading books and long magazine articles (which > require thinking), we can swallow limitless quantities > of news flashes, which are bright-coloured candies for > the mind.

...and the manner of publication:

> This is an edited extract from an essay first published > at dobelli.com. The Art of Thinking Clearly: Better > Thinking, Better Decisions by Rolf Dobelli is published > by Sceptre, £9.99. Buy it for £7.99 at > guardianbookshop.co.uk

But there's a good case to be made for knowing your audience. In that sense, this version is actually much more likely to reach those who might be influenced by it.