top | item 5554660

Study: Searchers Choose Google Over Bing When Google’s Name Is The Results

1 points| bishvili | 13 years ago |searchengineland.com | reply

3 comments

order
[+] pedalpete|13 years ago|reply
This isn't surprising at all. It's the power of brand. People trust Google, and most I suspect don't know what Bing is.

In comparison, I wonder what would happen if somebody was given a Windows 8 touch-screen laptop and told it was made by Apple? Would they comment on how beautiful and easy to use it is? I suspect they would.

[+] DanBC|13 years ago|reply
Dissonance is powerful. In the book Mistakes were made, but not by me the authors describe several experiments like this.

(https://en.wikipedia.org/wiki/Mistakes_Were_Made_(But_Not_by...)

For example, a group of schoolboys are split into 2 random groups. There's a bit of handwavey explanation about the split. One group is called "under estimators" and the other group is called "over estimators". The groups quickly develop loyalty.

It's changed my behaviour.

[+] MaysonL|13 years ago|reply
Actual title: "Study: Many Searchers Choose Google Over Bing Even When Google’s Name Is On Bing’s Results"

In other words, people chose Google's results, even when they were labelled "Bing".