Right off the bat, it looks like the problem lies in 'we built a software product that simplified how nonprofits plan and measure their social and environmental impact.'. It just seems nothing was built that people wanted to pay for. The product wasn't marketed to people that have the money to pay for it and see the value in doing so. Also they got confused by thinking 'viable' is different to 'desirable'. It's the exact same thing. MVP doesn't mean what's the smallest piece of junk you can throw together and call it software. It means if you strip everything out of your idea and product, what is the one feature that customers would find useful and pay for.
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