You're right, there was more to the decision to pull the plug. Credibility was something that we thought and worked hard on. If you're credible with your shoppers, they'll trust you more. I still believe that data can improve fit, but it may be better suited for a company like Everlane (that makes their own product) than Rewire Attire (that retails product). The truth is, the survey was the nail in the coffin. The suggestion of the blog post is that I might have saved myself a lot of money had I done the survey early. The unspoken question is, would I have proceeded with the business had I known earlier? Is it an obstacle that I could overcome? Who knows. Do I regret the experience....never.
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