[rjjacobson]

Rocker boxes used to be used by gold miners to separate gold from sand / gravel. We're trying to do the same for products - helping you find the "golden" product that is best for you.

Somewhat of a stretch...but it works.

[rogerclark]

i had no idea what a rocker box was (and i would guess most people would be in the same boat). it sounds like it has something to do with music.