[robspychala]

super cool. we are doing something similar with Birdseye Mail's Smart Actions http://www.birdseyemail.com/developers ... we opted to reuse open graph tags in favor of creating a new JSON / JavaScript syntax

Still really great that Google signed up partners for the rollout. It's a bit of a chicken vs. the egg problem for technologies like this and it seems they have some cool email providers on board to help with the adoption.

Regardless of the outcome, this is great for consumption of emails and for users who have trouble dealing with their high volume of email.