1 - Most small variations on A/B landing pages do not show conclusive uptick. You usually need to do drastic changes to see a big difference. I wonder if the managing one code it would be messy or is there a way to have two or more different files?
2 - Many organizations have a problem understanding how much better one form is performing if they have low volumes. Is there statistical presentations that with C confidence can tell A is better than B.
3 - Sometimes is great to do A/B/A or A/B/C does your tool provide that?
1) One of the advantages of Airfoil is that you can significantly change the design and structure of your page, rather than just superficial changes to copy, colors etc. In my opinion it's much easier to make drastic changes directly to the HTML rather then messing around with an in-browser WYSIWYG HTML editor. Of course you can also use our variant tags to change what javascript is loaded, drastically effecting the content of single page apps.
2) We rolled out two variants for the headline copy on airfoil.io, and even in our relatively small sample set (less than 2k uniques so far) we've seen a dramatic difference in conversion (25% vs 10%)
3) You can add additional test cases, and change probabilities, by editing the app's config.yml file. The relevant configuration might look like this:
[+] [-] nwjsmith|12 years ago|reply
[+] [-] salimmadjd|12 years ago|reply
1 - Most small variations on A/B landing pages do not show conclusive uptick. You usually need to do drastic changes to see a big difference. I wonder if the managing one code it would be messy or is there a way to have two or more different files?
2 - Many organizations have a problem understanding how much better one form is performing if they have low volumes. Is there statistical presentations that with C confidence can tell A is better than B.
3 - Sometimes is great to do A/B/A or A/B/C does your tool provide that?
[+] [-] colevscode|12 years ago|reply
2) We rolled out two variants for the headline copy on airfoil.io, and even in our relatively small sample set (less than 2k uniques so far) we've seen a dramatic difference in conversion (25% vs 10%)
3) You can add additional test cases, and change probabilities, by editing the app's config.yml file. The relevant configuration might look like this:
[+] [-] cobrabyte|12 years ago|reply
If it's free, say so. If it's not, you better definitely say so.
[+] [-] colevscode|12 years ago|reply
[+] [-] coherentpony|12 years ago|reply
"Track with Dasboard"