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anthonycerra | 12 years ago
So should you do it? If you have 100k in the bank and you want to start a business, then go for it. You can afford to pay your living expenses, learn at an accelerated rate from a highly qualified group of teachers, and build a business with awesome mentors. Your teachers will be people like Jason Fried (37Signals) and Troy Henikoff (TechStars Chicago). This is not for someone looking to become just a developer. They have cheaper programs for design and development.
Don't have extra money lying around? Buy a list of business phone numbers from a reputable company (Dunn and Bradstreet come to mind) in an industry you're interested in and start making cold calls. The list will cost a couple hundred bucks. Pay for a LinkedIn premium account and prospect there as well. If you can't reach out to potential customers, you're going to have a hard time starting a business.
Read about sales and marketing and subscribe to every info marketer out there to learn what they do. How do they write copy, how do they market, what's their funnel like? You don't have to buy from any of them - just observe what they do. Add them to a label in gmail called "marketing", autoarchive every message that comes in, and review the emails once a week. Here's a list to get you started: Pat Flynn from SmartPassiveIncome, Derek Halpern from Social Triggers, Joanna from CopyHackers, Ramit Sethi from IWTYTBR, Dane Maxwell at the Foundation, Trent from BrightIdeas. Of course, don't forget Pat McKenzie and Rob Walling. Sign up to Mixergy for incredible master classes and interviews.
If you have the money and want guidance from an amazing group of talented individuals, that program is excellent. If not, there are other ways to do it.
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