[AndrewLuke]

It is very simple.

As a freelancer, I was seen as disposable. Akin to a construction worker standing in front of Home Depot waiting to get some work. As a firm, people see it as a place that provides solutions to their problems. If they need some software written, they can come to the firm, and it will be done dependably. As a freelancer, they would call me, and hope I was available.

The only downside to the firm is that people believe it is more expensive to employ it, than to hire a freelancer. I still work for the same rates as before (lower than in the Valley). If another developer has to be sub-contracted, then I start to negotiate from the developer's rate. I only charge a bit more to cover risk (insurance, mostly). But all of the people in the my network have proved to be reliable and hard workers. Once (we) programmers find a good source of work, we treat it with love and respect.

I will take the opportunity to invite anyone who might be interested in getting to know the firm to contact us through our website(in my profile).