[jpdoctor]

> We thought about raising funding [from family and friends] to get press. Then once the stories were done, we would just give it all back because we don’t need it.

People (and the press) need to stop printing nonsense like this. You don't need money? Then don't take it. Any other path screams: We needed money and we're gonna insult your intelligence with a press statement.

To his specific point: The cost of funding would buy a whole lotta press. So cut the crap.