[barrynolan]

Asides from my ever expanding girth, I've never been described as a whale!

It all ads up...from $1,500 for TV sub, plus biz travel with hotel tonight, taxi's here and there, netflix, spotify. You are dead right on games, and that the IAP economy is hidden. Same too, the credit card economy/transactions through apps is hidden. There's a lot of money behind free apps, and everything is ad related.