[drunkenmasta]

Doesn't the same thing happen in the US? Didn't At&t just announce a new (opt out) privacy policy? - program one "External marketing & analytics reports" - ..."for example, we might provide reports to retailers about the number of wireless devices in or near their store locations by time of day and day of week, together with the device users' collective information like ages and gender." - program two "relevant advertising including wireless location characteristics" - "we're currently creating a new 'wireless location characteristic' that will help us use local geography as a factor in delivering ads. location characteristics are types of locations - like 'movie theaters. people who live in a particular geographic area might appear to be very interested in movies, thanks to collective information that shows wireless devices from that area are often located in the vicinity of movie theaters."