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How Much of Your Copy Is Totally Irrelevant? A Case for Web Personalization

3 points| shanellem | 12 years ago |copyhackers.com

5 comments

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lutusp|12 years ago

Shockingly, the article doesn't even mention A/B testing as a way to find out what a site's visitors prefer. In my opinion, an untested strategy is little more than guesswork.

heatheranne|12 years ago

A/B testing is still solid - my thoughts are that A/B testing is assumed. This article appears to push people to consider beyond that: new things.