[chcleaves]

Agreed - I once worked for a startup that had been around for 9 years - definitely defeats the purpose. I can't figure out how they raised that much with all the other competitors in the market with much bigger brand awareness - i.e. Nike's fuelband - yes the products differ but in theory do the same.

[druiid]

As another person commented, I know far more people with Fitbit's than any other device. They kind of hit a lot of sweet-spots with their product. I do however also know a couple people with the Nike product.

From there down I expect the competitors for those two split the remaining market-share up into tiny bits.

[theklub]

Yeah, back when they launched this tech was much more cutting edge. Now more and more devices can offer the same types of features.

[lotso]

I know more people with Fitbit's than Nike Fuelbands. Obviously anecdotal, but definitely surprising for me.